Social Technologies to Host Workshop on the Future of Consumer
Behavior
WASHINGTON--(BUSINESS WIRE)--Social Technologies, the Foresight Division of UTEK Corporation, a
global IP licensing and innovation services company, is pleased to
announce that it will present a workshop on the forces that are shaping
the future consumer landscape.
The workshop will take place at the Willard Intercontinental Hotel in
Washington, DC on November 10, 2009 and those from a variety of
industries, government agencies and non-profits are encouraged to
attend. Attendees will gain an understanding of the rapid changes that
are occurring with consumer purchasing behavior. The workshop will
provide the opportunity to take-away key factors that will enable
executives to find rich target areas for market research, research and
development, product and new business development. Interactive elements
of this event will give participants a chance to work with the
consumers? need, states and personas resulting from Social Technologies?
research. This information will be introduced in order to identify
innovation opportunities and will provide organizations with a richer
picture of what the future is likely to look like.
Andy Hines, Director of Custom Projects at Social Technologies said,
?Our approach is to begin with a model and explanation for how and why
these changes in consumer life are occurring. We want to arm
participants with a conceptual tool kit that will enable them to
interpret the emerging consumer landscape with a new set of glasses.?
For more information and to register for this event, please visit www.SocialTechnologies.com
or contact Tania Bernier at 813-754-4330 x223 or tbernier@utekcorp.com.
About Social Technologies
Social Technologies is a division of UTEK Corporation and is one of the
world?s leading futurist consultancies. The firm fuses a longer-term
perspective and deep understanding of trends with fresh, effective
research and consulting approaches. Clients receive powerful market
insights, foresights, and business solutions through an expanding
portfolio of offerings. Social Technologies? goal is to prepare clients
for any future that could plausibly emerge.
About UTEK Corporation
UTEK® is a leading global IP licensing and innovation
services company. UTEK?s services enable its clients to enhance their
innovation capabilities, rapidly source externally developed
technologies, create value from their intellectual property and gain
foresight into marketplace and technology developments that could affect
their business. For more information about UTEK, please visit its
website at www.utekcorp.com.
UTEK Corporation
Lesley Cohen, 202-294-6770
lcohen@hrosepr.comRead more