Socialcast Introduces Social Business Intelligence® - The
First Suite of Real-Time Enterprise Microblogging Analytics
Deep analytics measure the previously invisible social fabric of a
company with data on conversations, important topics, usage behavior and
employee relationships
SAN FRANCISCO--(BUSINESS WIRE)--Socialcast, a leading provider of Enterprise microblogging software,
today announced a complete refresh of its platform to coincide with the
launch of Social Business Intelligence®, a proprietary suite of
analytics that provides measurable insight into the microblogging
activity occurring inside a company?s Socialcast network. With the goal
of measuring the value of tacit knowledge management and informal social
activity, Social Business Intelligence® provides real-time feedback and
actionable insights into the employees, topics and conversations that
users are finding important and that spur active participation. The
interface update streamlines the product?s capabilities, making usage
more intuitive and measurement of activity straightforward.
Socialcast is the first Enterprise microblogging vendor to offer a suite
of analytics that mines business intelligence from network activity.
Recognizing that companies need qualitative data for decision-making,
creating employee adoption, maximizing performance, and determining
value, Socialcast has developed methods of measuring engagement
dynamics, active and passive network use, and individual influence over
time. Social Business Intelligence® can be instantly launched to both
SaaS (software-as-a-service) and behind-the-firewall customers, allowing
them to benefit from a secure, quick-to-deploy analytical offering
without having to pay the costs associated with building internal
infrastructure or tedious data management activities.
HIGHLIGHTS AND FEATURES
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Organizational Network Analysis tools to identify the informal
connections between individuals and groups
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Posting, commenting, and ?liking? activity over time, offering insight
into conversation initiation and response behaviors
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Lurking and listening activity analysis, surfacing the invisible
facets of network adoption
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Interactivity patterns between users, showing proactive and reactive
relationships with others in their social graph
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Moments of transition from passive to active usage, allowing companies
to find people and topics that ignite conversation
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Interactive visualization of all community discussions, surfacing the
most active messages based on user interaction, popular posting times
and dates
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Highlights the most popular messages and topics, allowing
administrators to quickly visit important conversations as identified
by the workforce
?Social Business Intelligence enables a company to optimize their social
enterprise communications by identifying the topics and people that
drive activity and enhance contribution from individuals, groups,
departments and system-wide,? said Tim Young, Founder and CEO of
Socialcast. ?Our analytical suite will empower companies to discover
individual talent and influence, recognize informal social communication
structures, and understand the value of the network overall, using
qualitative data for the first time in the industry.?
AVAILABILITY
Social Business Intelligence® was developed over the course of a year
in-house by a team of Socialcast engineers and research partners. It is
a premium feature available now to Enterprise clients using
behind-the-firewall or hosted versions of Socialcast. This suite,
coupled with Socialcast?s admin tools like directory integration and a
feature set including custom activity streams, groups, email integration
and a variety of applications, makes Socialcast the most robust
microblogging platform on the market.
Images of Social Business Intelligence® for use on the web can be
found at the following URL: http://www.socialcast.com/social_business_intelligence.html
ABOUT
Socialcast puts an entire company?s brain to work with its real-time
enterprise microblogging software. Behind the firewall or on-demand,
Socialcast enables instant collaboration in a secure environment. Backed
by True Ventures (www.trueventures.com),
Socialcast is headquartered in San Francisco, California. Companies can
sign up for Socialcast?s web-based application directly online, or call
1-888-77-WEB-20 for assistance. To learn more about Socialcast or to see
a live demo, please visit http://www.socialcast.com.
Socialcast
Brooke Van Natta
949-636-8787
brooke@socialcast.comRead more