StrongMail and Equifax Launch Social Media-Powered Email Solution for
New Customer Acquisition
Equifax Social Influencer Pairs StrongMail's Viral Social Media
Marketing Technology with Equifax's Data Resources and Expertise to
Create Highly Targeted Referral Programs
REDWOOD CITY, Calif. & ATLANTA--(BUSINESS WIRE)--StrongMail Systems, Inc., a leading provider of online marketing
solutions for email and social media, and Equifax Inc. (NYSE:EFX), a
global information solutions leader, today announced Equifax Social
Influencer, a social media-powered customer acquisition solution that is
the first initiative of a newly formed strategic partnership between the
two companies.
Unique to the industry, Equifax Social Influencer combines StrongMail's
Influencer viral marketing solution and strategic services with
Equifax's data services and analytics expertise to enable email
marketers to expand their reach with highly targeted referral programs
based on the recipient's social influence, demographic profile, economic
status and other relevant factors.
?We know how businesses can use data to identify and motivate their best
customers to become brand advocates,? said Michael Hall, Senior Vice
President and GM of Equifax Direct Marketing Services. ?StrongMail?s
Influencer tool offers the best direct social marketing tool we have
seen. By combining StrongMail's social media marketing technology with
Equifax's extensive customer information solutions, we are able to offer
Equifax and StrongMail clients a truly unique and compelling marketing
application for helping leverage a marketer?s retention efforts and
expand them to highly valuable acquisition programs.?
Leverage Strategy, Data and the Social Web to Expand Reach with the
Right Audience
With Equifax Social Influencer, email marketers now have a comprehensive
solution for leveraging their most influential and qualified customers
to build their list exponentially with like-minded consumers. Each
engagement is designed to address a company's unique objectives with a
customized referral program that motivates a targeted audience to share
their network through direct integration via email, blogs and popular
social networks like Twitter, Facebook and MySpace.
Equifax Social Influencer is a multi-stage engagement consisting of the
following components:
-
Strategy session to define program objectives and identify social
motivators
-
Multiple creative treatments for testing and optimization
-
Target-creation based on social activity and Equifax demographic,
financial, lifestyle and purchase behavior data
-
Advanced testing program to define the most effective creative
treatment
-
Program deployment with real-time tracking and optimization
-
Analysis of program performance to determine key influencers for
re-marketing purposes
-
Monthly summaries of campaign performance with optimization
recommendations
?Equifax?s leadership in data and analytics made them a natural fit for
the targeting components of Equifax Social Influencer,? said Sam Cece,
CEO of StrongMail. ?By using Equifax's consumer data suites, we are able
to not only identify potential influencers but to determine which of
those influencers represent networks that are financially capable to
convert based on a specific offer. No one else provides this level of
insight.?
Proven Technology, Proven Results
StrongMail's Influencer technology has already been proven as a highly
effective customer acquisition tool, and the added targeting available
with Equifax Social Influencer will only serve to make these referral
programs more effective. Mint.com recently used StrongMail Influencer to
socially enable an existing referral program, resulting in a 20 percent
increase in program reach and 8,000 new members.
Availability
The Equifax Social Influencer customer acquisition program can be
purchased directly from Equifax or StrongMail.
About Equifax
Equifax empowers businesses and consumers with information they can
trust. A global leader in information solutions, we leverage one of the
largest sources of consumer and commercial data, along with advanced
analytics and proprietary technology, to create customized insights that
enrich both the performance of businesses and the lives of consumers.
With a strong heritage of innovation and leadership, Equifax
continuously delivers innovative solutions with the highest integrity
and reliability. Businesses -- large and small -- rely on us for
consumer and business credit intelligence, portfolio management, fraud
detection, decisioning technology, marketing tools, and much more. We
empower individual consumers to manage their personal credit
information, protect their identity, and maximize their financial
well-being.
Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and
14 other countries throughout North America, Latin America and Europe.
Equifax is a member of Standard & Poor's (S&P) 500® Index. Our common
stock is traded on the New York Stock Exchange under the symbol EFX.
About StrongMail Systems, Inc.
StrongMail?s online marketing solutions for email and social media
enable businesses to reach, engage and influence their target audience
using the most powerful channels available to marketers today.
StrongMail gives email marketers the control and support they need to
improve campaign performance, boost deliverability and lower costs,
while also leveraging the power of social media to extend the reach of
their campaigns and brand to new audiences. Combining an easy-to-use
email marketing application, high-performance delivery system,
viral-marketing tool, social media integration, and a wide range of
deliverability, strategic and supporting services, StrongMail makes it
possible for companies with all levels of resources and expertise to
take advantage of its proven solutions. Headquartered in Redwood City,
CA, StrongMail?s clients include global leaders across virtually every
industry. To learn more about StrongMail, please visit www.strongmail.com
or follow us online at www.twitter.com/StrongMail
or www.facebook.com/StrongMail.
Eastwick Communications for StrongMail Systems
Kevin Cheng,
650-480-4080
strongmail@eastwick.comor
Equifax
Jennifer
Costello, 404-885-8907
jennifer.costello@equifax.comRead more