Univision Interactive Media Launches New and Enhanced Community
Toolbar
New Branded Application Will Drive Traffic to Univision.com and
Improve User Engagement Throughout the Web
SAN MATEO, Calif. & NEW YORK--(BUSINESS WIRE)--Conduit®,
the company enabling Web publishers to distribute their offerings
directly and indirectly through its global network of publishers, and
Univision Interactive Media, Inc., the digital division of Univision
Communications Inc., the leading Spanish-language media company in the
United States, today announced the launch of the Univision.com
Barra (Univision Toolbar), powered by Conduit. This powerful
application gives users a simple, personalized conduit to take their
favorite Univision.com content with them wherever they browse. It also
offers access to social media tools and popular content from across the
Web with one click.
?Launching premiere affinity products like the Univision.com Barra
enables us to create a direct, always-on connection with our audience,?
said Kevin Conroy, president of Univision Interactive Media. ?Our new
community toolbar is a powerful product that allows us to easily deliver
relevant, personalized content to our audience in their browsers and on
their desktops.?
?Univision.com has added a powerful, localized retention tool to its
Marketing Toolkit for its multi-lingual audience. Through this conduit,
community members now have easy access to programming, breaking news and
social media updates that will bring them back to Univision.com much
more often,? said Adam Boyden, president of Conduit.
Available free of charge, the Univision.com Barra installs in seconds on
Internet Explorer, Firefox and Safari on Windows, Linux or Mac and
allows users to directly access their favorite Univision.com content,
including news, gossip and soccer. Univision.com?s social networking
service Mi Página (My Page) can be accessed from the toolbar at the
click of a button. In addition, the Univision.com Barra features email
notification, weather alerts, access to Web search, as well as radio and
videos from top Univision programming and beyond.
Users will automatically receive the latest enhancements, as well as
ongoing Univision.com alerts and exclusive offerings. The Univision.com
Barra is available for free at http://barra.univision.com.
UNIVISION:
Rosemary Mercedes, 212-455-5335
marketingcomm@univision.netor
CONDUIT:
Dayna
Verstegen, 1-650-340-1550 #101
Director, Marketing Communications
dayna@conduit.comRead more