WHAT:

A full 86 percent of companies plan to spend more money in social media in 2010, according to this report, released in November by Econsultancy and bigmouthmedia. For entities on both sides ? advertisers and publishers ? the big question remains: how to achieve and measure success?

Sometrics co-founder and CEO Ian Swanson will address that question in a session at Digital Hollywood at CES in January. He is available in the meantime to discuss how to get the most out of opportunities within free-to-play and casual online games. Swanson can address:

-- How advertisers can successfully generate response through loyalty programs within free-to-play online games.

WHEN:

Ian Swanson is available immediately for media interviews, and will be available at the Digital Hollywood CES event.

Swanson is participating in the session entitled: ?Advertising Analytics and Social Media, Search, Video Search and HyperTargeting?

HOW:

Ken Greenberg, Edge Communications, Inc.

ken@edgecommunicationsinc.com

WHO:

Ian Swanson is co-founder and CEO of Sometrics (www.sometrics.com). Sometrics pioneered social intelligence ? combining deep, relevant social analytics with precision-targeted ad serving capabilities to help developers and brands monetize the social web. The company has adapted its advanced targeting and optimization expertise to give online game developers the first-ever full-service offer and payment management solution.

Before launching Sometrics, Swanson was business development manager for Userplane, an AOL company that provides social media apps to hundreds of thousands of online communities, supporting millions of users daily. Swanson was instrumental in helping the company extend the reach of its hosted chat, IM and other communications apps, and in building the company's ad network. Before Userplane, he was an executive with Sprint and helped launch two mobile web startups.