Unique Social Media Marketing Capabilities Featured in Acxiom?s
Latest Email Platform Release
Powerful analytic and insight-driven segmentation capabilities,
seamless brand interaction drive success for new share-with-social
capability
LITTLE ROCK, Ark.--(BUSINESS WIRE)--A powerful new tool that integrates email and social media while
delivering unique marketing insights will drive improved performance for
marketers as part of a major enhancement to Acxiom®
Corporation?s (Nasdaq: ACXM) leading email marketing platform.
Acxiom Impact-X? Email 8.1 includes a new share-with-social feature that
allows email recipients to simply click a button to post a message to
their favorite social networks, without being subject to branding and
registration from third-party vendors.
Additionally, sophisticated new analytics provide insights into how
successful the newly created social conversations are in engaging
consumers. Empowered with these new insights, marketers can segment
their email programs based on actual client influence and interaction
with brand messages in the social channel.
?Delivering on our promise of high-performance marketing across
channels, this new release of Impact-X enables our clients to stimulate,
measure and optimize interactions in the social channel, delivering
direct marketing sensibility,? said Tim Suther, Acxiom?s senior vice
president for Global Multichannel Marketing Services.
Acxiom is well known as a preferred source for advanced analytics
and consumer
insight, and its share-with-social solution is no exception.
Marketers can measure consumer interaction between email and social
channels and use that information as a direct overlay in their future
analysis and segmentation practices. Acxiom clients can view the impact
of related social exchanges in real time and automatically turn gathered
insight into actionable campaign strategy.
?Our research indicated not just a high demand for social capabilities
but more specifically a deep rooted concern by top brands to not subject
their end users to third-party branding and signup processes in order to
accomplish their social marketing objectives,? said Jim Soss, Acxiom
vice president for digital marketing solutions. ?Our share-with-social
capability enables clients to provide a seamless brand experience to
their customers and integrates the results with campaign reporting.?
The share capability is just one of many value-magnifying enhancements
in the most recent version of Acxiom?s Impact-X
Email platform. The Acxiom Impact-X solution suite enables
businesses to design, send, analyze and optimize direct marketing
communications across multiple digital channels.
Today?s announcement follows a successful launch in September of
Acxiom?s direct?to-social
media marketing solution, Relevance-X? Social, and builds on
Acxiom?s commitment to creating cohesive messaging across channels to
improve customer engagement.
About Acxiom
A global leader in interactive marketing services and infrastructure
management, Acxiom connects clients with their customers through deep
consumer insight, powering effective and profitable marketing
initiatives and business decisions. Our consultative approach spans
multiple industries and incorporates decades of experience in consumer
data and analytics, information technology, data integration and
consulting solutions for effective marketing across digital, Internet,
email, mobile and direct mail channels. Our secure, high-performance
technology services deliver consistent value and reliability. Founded in
1969, Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe, Middle
East and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom, Acxiom Impact-X and Acxiom Relevance-X are trademarks of
Acxiom Corporation.
Acxiom Public Relations
Jonathan Portis, 501-252-0582
jonathan.portis@acxiom.comGACXM
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