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Metromix Invites Its Readers to Forecast the Best of 2010

Metromix, LLC (Business Wire) - 11 January 2010

Metromix Invites Its Readers to Forecast the Best of 2010

From Best Brunch to Best Dive Bar, Metromix Users will Set the Agenda for 2010 by Spotlighting Local Favorites

Metromix logoCHICAGO--(BUSINESS WIRE)--Getting a jump on the new year, Metromix LLC, the nation's premiere online local entertainment network, announced that it will invite its users to help forecast the ?Metromix Best of 2010? by casting their votes on the site. By voting on editorially selected category nominees, Metromix fans in 28 cities will have the chance to make the final call on the places they are most excited about in 2010. Winners will be crowned in categories ranging from Best Cheap Eats and Best French Fries to Best Margarita and Best Celebrity Hangout, creating a handy guide for users to reference in planning their social calendars. Online voting begins today, January 11.

?Metromix offers an insider's perspective on local entertainment information, trends and hot spots?

Category nominees were selected by local Metromix editorial teams in each market, based on their professional savvy of the best their city has to offer. Nominees will be revealed on the site this morning, kicking off voting for Metromix users who will ultimately decide the category champs. ?Metromix Best of 2010? will cover cities ranging from New York to Honolulu, including markets like Nashville, Tampa Bay and Detroit; each town with its own personality and spirit. The voting is yet another way that Metromix is tapping into its young, plugged-in audience, this time to help create an authentic local resource to live on the sites permanently. Local advertisers will also benefit from ad placement around this valuable and frequently referenced content.

?Metromix offers an insider's perspective on local entertainment information, trends and hot spots,? said Kara Walsh, CEO of Metromix. ?By combining viewpoints from our most valued resource ? our users ? with our staff?s trusted editorial perspective, Metromix will shine a spotlight on the best of the best. Visitors and locals alike can reference this easy-to-use guide for cool things to do in 2010, while our advertisers gain another high-quality environment in which to engage consumers.?

To support your local favorites, go to http://bestof.metromix.com/ and cast your votes for Best of 2010. Voting runs from January 11-24 and winners will be announced the week of January 25.

ABOUT METROMIX

Metromix is a national network of local entertainment Web sites targeting 21- to 34-year-olds with information on where to go and what to do. Metromix was formed through a joint venture between Gannett Co., Inc. (NYSE: GCI) and Tribune Company, two of the country's largest media companies with newspapers, TV stations and Web sites in the nation's top markets. Metromix recently expanded into 27 new cities extending its reach to more than 50 top U.S. markets.

Metromix has received a number of awards, including an EPpy Award for Best Entertainment Site and the Digital Edge Award for Best Advertising Program. The Metromix network currently attracts 4 million monthly unique visitors and generates 61 million monthly page views with an average of 15 pages viewed per visit*.

Contacts

Metromix, LLC

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Kara Walsh, CEO, 312-784-0312
kwalsh@metromix.com

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