PRC Expands Breadth of Services to Include Social Media
Timely New Offering Will Help Clients Enhance Customer Loyalty and
Broaden Market Reach
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--PRC, LLC (www.prcnet.com),
one of the premier providers of outsourced customer contact
management services, today announced the launch of its new PRC
Social Media Solutions. The company will now offer comprehensive,
customizable Social Media services that can be fully integrated with its
Inbound/Outbound Teleservices, Email, Chat and other service offerings.
?Social media is a trend companies can use to positively impact their
overall customer experience, and we?re helping them harness its
considerable potential in the most strategic and cost-effective way
possible?
?Consumers today are increasingly using social networking sites like
Twitter and Facebook to share their buying experiences, both positive
and negative,? explains Greg
Carr, SVP Sales and Marketing for PRC.
?In addition, a growing number of customer service inquiries now take
place through online social networks. Social media has profoundly
changed the customer care landscape, giving marketers a powerful new
channel for managing their brand reputation, promoting new products and
services, and building long-term customer loyalty. Since PRC is
continually striving to add more bottom-line value for our clients,
incorporating Social Media into our spectrum of services is a natural
progression for us.?
PRC?s
Social Media Solutions are comprised of three primary components:
listening, measuring and engaging. The listening component involves
monitoring conversations on the ever-expanding social networking
websites to track marketplace reputation and uncover service or
product-related issues that warrant action. In the measuring phase, PRC
uses a state-of-the art analytics tool to track mentions of a client's
brand across all social media sites, which can be helpful in determining
the success of customer service outreach initiatives and marketing
campaigns. Lastly, PRC engages with its clients? customers to
address individual service issues, troubleshoot and resolve problems and
thank customers for their feedback.
Social
media marketing differs from traditional ?reactive? customer support
practices in that it allows businesses to take a uniquely proactive
approach to addressing customer needs and concerns. Some examples of how
companies can use this medium include correcting inaccurate statements
made about their brand, contacting displeased customers, and diffusing
negative feedback before it has viral impact across the Internet.
?Social media is a trend companies can use to positively impact their
overall customer experience, and we?re helping them harness its
considerable potential in the most strategic and cost-effective way
possible,? says PRC?s
CEO, Steve Richards. ?PRC is thrilled to be able to give our
clients yet another way to rise above challenging economic times,
accelerate their business growth and enhance their brand image with
customers.?
Those who wish to learn more about PRC Social Media Solutions can
visit http://www.prcnet.com/Social-Media-Solutions.aspx
About PRC
PRC
is an outsourced Business Solutions Provider globally delivering
Customer Management and Sales and Marketing services on behalf of
leading brands. With over 25 years of experience, PRC delivers
solutions that support communications to target, acquire, grow, retain
and develop customer relationships that deliver a positive return on
their clients' investment. Headquartered in Ft. Lauderdale, Florida, the
Company supports clients worldwide through its global network of
centers. PRC is privately held.
PRC, LLC, Fort Lauderdale
David L. Wylie, PRC Communications
Manager, 954-693-4444 (Media Hotline)
David.wylie@prcnet.comRead more