Acision Expands Advanced Messaging Services at
MTS With the Deployment of Message Plus
MOBILE WORLD CONGRESS, BARCELONA, Spain//PRNewswire/ --
-- Rich Messaging Services Enable MTS to Differentiate its
Customer
Offering
Acision, a world leader in mobile data, today announces it has
extended
its relationship with MTS, the largest telecom operator in Russia, by
deploying advanced messaging services including Acision Message Plus and
Acision Message Store, key components of Acision's Open Data Services
Architecture. By implementing these solutions, MTS's subscribers will
have
access to a full range of personalised services across SMS all via one
messaging platform. In addition, the service creation environment of
Acision's Open Data Services Architecture enables MTS to continually
co-design and deploy innovative services, providing differentiation in a
highly competitive market.
Acision's Open Data Services Architecture empowers the operator
to
provide a high quality messaging experience, enabling more control,
flexibility and productivity to users. Subscribers can enjoy innovative
services such as message auto-reply, forwarding and a web-based
messaging
inbox where messages can be read and archived. This allows users to
actively
control the content they receive, an effective tool to combat issues
such as
SMS bullying or inappropriate messaging.
Pavel Roytberg, MTS's products' director, said: "We always strive
to
offer our customers the widest range of innovative services. By working
with
Acision on our messaging requirements we can ensure our customers have
access
to the very latest messaging applications while receiving a fulfilling
experience. Acision's advanced messaging solution allows us to take
messaging
to the next level, enabling subscribers to set up 'desktop-like'
services,
such as auto-reply and web-based archiving. This clearly differentiates
MTS
from our competitors and we look forward to continuing the longevity of
this
trusted relationship with Acision."
"We are delighted to extend our relationship with MTS by
providing some
of the most advanced messaging services in the market. Through providing
additional messaging functionality, we can help MTS distinguish its
customer
offering and increase loyalty by giving subscribers more control and
choice
over the mobile services they use," said Rory Buckley, Chief Executive
at
Acision.
MTS is the largest mobile operator in Russia with 69.3 million
subscribers and one of the top 10 mobile operators in the world with
97.81million subscribers across the MTS Group (according to Informa
Telecoms
& Media, based on proportionate subscribers). As part of its
advanced
messaging solution, Acision will also upgrade and extend its Acision
SMSC,
Acision MMSC as well as deploy Acision's mobile data charging solution
across
MTS' networks in Russia.
NOTES TO EDITORS
About Acision
As a world leader in mobile data, Acision aims to power
innovation and
profitable growth in mobile data services. As the pioneer of mobile
messaging, Acision's real time mobile data solutions support its
customers
worldwide to drive new revenues with innovative services while
controlling,
optimising and monetising data traffic. For more information, visit
Acision
at http://www.acision.com
About MTS
Mobile TeleSystems OJSC (MTS) is the largest mobile phone
operator in
Russia and the CIS. MTS services over 97.81 million subscribers (as of
December 31, 2009). MTS provides mobile communications in Russia,
Ukraine,
Uzbekistan, Turkmenistan, Armenia and Belarus, the territory with a
total
population of more than 230 million. MTS has been listed on the New York
Stock Exchange since July 2000 and trades under the ticker MBT.
http://www.mts.ru
Source: Acision UK Ltd
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