Eastman Kodak Company to Introduce Two New
UV-Curable Media Offerings at PMA 2010
ANAHEIM, Calif/PRNewswire-FirstCall/ -- Eastman Kodak
Company (NYSE:EK)
today introduced two new output solutions for the commercial display
market, bringing the premium look and feel of photo grade printing to
UV-curable inkjet media. The new offerings, which comprise KODAK
PROFESSIONAL UV-Curable Display Film and KODAK PROFESSIONAL UV-Curable
Display Paper, enable the creation of point-of-sale and backlit display
materials faster and at a lower cost. Similar to KODAK PROFESSIONAL
ENDURA Photographic Display Materials, these new products feature
exceptional clarity, consistency and quality for maximum productivity
and retail impact.
"Along with many industries, the commercial display market has been
impacted by the downturn that started in late 2008. Initially, print
providers and specifiers sought less expensive printing alternatives but
these often resulted in compromises to quality, durability and business
results," said Steven Decker, General Manager, Film, Paper and Output
Systems and Vice President, Film, Photofinishing and Entertainment
Group, Eastman Kodak Company. "Today, they are looking for maximum
impact from the dollars they are spending and are excited by the impact
and affordability of these two new KODAK products. With our new
UV-Curable Display Film and Paper, our customers can now offer a wider
range of quality, cost and impact to their end customers to provide
long-lasting, durable photographic-like prints of outstanding quality."
Specific Features and Benefits of the new UV-Curable Display Film and
Paper include:
-- High Quality Photographic Base Materials: The new film and paper
leverage Kodak's ENDURA platform to create high-quality base materials
that offer consistent quality throughout the roll to deliver maximum
throughput and help avoid costly rework often required when flaws in
lower grade materials compromise results.
-- Batch Consistency: Even during long runs, output quality remains
consistent across rolls. Kodak's high quality proprietary receiver
layer quality enables media to accept inks consistently across the run
allowing colors and image quality to match from start to finish.
Whether within the role across multiple rolls of media, consistent
Kodak quality delivers predictable results and increased productivity.
-- Versatility: UV-Curable Display Media are extremely versatile.
Customers can get near photo-quality displays at an economical cost.
Both of the new media intermix well with traditional photographic
signage and displays, enabling customers to offer a wider range of
output solutions and to adapt printing strategies that balance quality
and value. Also, the durability of UV-curable inks enables customers
to use UV-Curable Film for indoor display, as well as outdoor display,
with a laminate applied. This greatly expands the photo-realistic
opportunities for outdoor media. The unique properties of UV-Curable
Display Film provide a "Day/Night" option - traditional backlit
display for night applications and daylight display where the
reflective qualities of the media provide dramatic impact with zero
energy use.
UV-Curable Display Film can be recycled and UV-Curable Display Paper
end-of-life can be managed though waste-to-energy (WTE). The UV-Curable
Display Paper will be available in the US beginning in February 2010.
The UV-Curable Display Film will be available in the US beginning in
April 2010.
For more information on the new UV-Curable Display media, and all
Kodak papers, visit www.kodak.com/go/professional.
About Kodak
As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.
To learn more, visit http://www.kodak.com/ and follow our
blogs and more at http://www.kodak.com/go/followus.
More than 75 million people worldwide manage, share and create photo
gifts online at KODAK Gallery --join for free today at
www.kodakgallery.com
(Kodak, Kodak Professional, and Endura are trademarks.)
2010
Media Contact:
--------------
Audrey Jonckheer, Kodak, +1 585-724-9035, audrey.jonckheer@kodak.com
Colleen Krenzer, Intersect Communications +1 212-812-1962,
colleen@intersectcom.com
Source: Eastman Kodak Company
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