NAVTEQ Launches Intelligent Visual Texturing,
for European 3D City Models
Simplifies navigation with visual context within cityscapes
BARCELONA, Spain/PRNewswire/ -- NAVTEQ, the leading global
provider of digital map, traffic and location data for in-vehicle,
portable, wireless and enterprise solutions, has introduced Enhanced 3D
City Models in Europe - by adding texture and colours, cityscapes appear
more authentic and help those using navigation systems more easily
orientate themselves in unfamiliar situations.
Built from key attributes from the highly-accurate NAVTEQ® map, this
new product is extremely flexible, enabling navigable 3D animation to be
generated in real-time. For example, buildings in the foreground can be
made transparent, while leaving texture detail only on the corner of
the next manoeuvre. It provides system developers with a wide range of
customisation options on functions such as texture and camera
perspective which can be used to create differentiation between products
and brands.
Additionally, NAVTEQ's unique build approach makes it possible to
seamlessly incorporate the company's other map and visual content with
Enhanced 3D City Models to further improve the navigation experience.
"Insights from consumer research indicate that people understand
visual cues very differently when driving or walking and this lead to
much of the innovative design in Enhanced 3D City Models," commented
Frank Pauli, vice president EMEA map & content products. "We are
focusing on how consumers process visual information in order to develop
more intuitive navigation for both drivers and pedestrians."
This new content allows applications to intelligently include the
right level of detail to support the requirements for specific guidance
and orientation; for example, road attributes such as bridges, tunnels
and lane markings or alternatively, pavements and pedestrian crossings.
Providing only the most relevant visual details and the right amount of
texture at the right time provides that people do not become distracted
with information overload.
Enhanced 3D City Models is now available in Western Europe with
further expansion across the continent and into Eastern Europe, Asia and
South America planned for later this year. The product has also been
launched in the United States.
Enhanced 3D City Models will be demonstrated in both driving and
pedestrian scenarios on the NAVTEQ stand 1D59, Hall 1 at Mobile World
Congress 15th-18th February 2010.
About NAVTEQ
NAVTEQ is the leading global provider of digital map, traffic and
location data that enables navigation and location-based platforms
around the world. NAVTEQ supplies comprehensive digital map information
to power automotive navigation systems, portable and wireless devices,
Internet-based mapping applications and government and business
solutions. The Chicago-based company was founded in 1985 and has
approximately 4,400 employees located in 195 offices and in 44
countries.
NAVTEQ is a trademark in the U.S. and other countries. All rights
reserved.
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Source: NAVTEQ
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