NAVTEQ Puts Focus On Experience - At Mobile
World Congress 2010
Highlights to be showcased include advanced content and services;
innovative, enabling technologies; developer tools and support
BARCELONA, Spain/PRNewswire/ -- NAVTEQ, the leading global
provider of digital map, traffic and location data for in-vehicle,
portable, wireless and enterprise solutions, highlights experience in
its 8th visit to MWC. This year's Mobile World Congress showcase
includes: a broad range of location-focused applications on display via a
variety of customer demos, coupled with interactive demonstrations of
unique advancements in visual content; innovative technologies that
advance map data collection and content development efforts and lastly,
tools and support aimed at helping developers launch new products. The
focus remains on delivering products, services and solutions to
customers which enhance the end-user experience for today's
sophisticated consumer.
Advanced Content, Services and Solutions: Location-based solutions
and navigation combine with NAVTEQ's advanced visual content portfolio
to create a heightened user experience.
-- Enhanced 3D City Models in Europe (product launch): Built from key
attributes from the highly-accurate NAVTEQ® map, this new product is
extremely flexible, enabling navigable 3D animation to be generated in
real-time. By adding texture and colours, cityscapes appear more
authentic and help those using navigation systems more easily
orientate themselves in unfamiliar situations.
-- Pedestrian Navigation: The latest in NAVTEQ's pedestrian navigation
content can be experienced via an interactive demo that combines
NAVTEQ Discover Cities(TM) as well as NAVTEQ's visual content to
improve pedestrian guidance through better orientation. The power of
pedestrian navigation can be equally experienced first-hand with
demonstrations from Networks in Motion and Nokia mobile devices.
-- Unique customer demonstrations from NavNGo, Novasys, Nokia and UbiEst
add to the experience. NavNGo, a leading navigation solution provider
for wireless, automotive and personal navigation industries, is
showcasing a fully customizable, onboard, 3D turn-by-turn navigation
application while Nokia is showcasing the latest developments in
ovimaps capabilities. Novasys, a company providing mapping, LBS and
Fleet Management solutions, is showcasing Onyourmap (Technology for
WEB and Mobile mapping), Deal Finder (Customer loyalty suite for
Mobile users) and Novatrack (Fleet and personal tracking platform) and
UbiEst, an Italian developer and provider of LBS solutions for
business and consumer markets, is showcasing a portfolio of
plug-and-play mobile LBS applications to meet any locating need beyond
navigation.
-- NAVTEQ LocationPoint Advertising(TM): NAVTEQ's location-aware
advertising platform lets retailers deliver highly-targeted, relevant
and actionable advertising to end users and allows customers to
explore potential revenue-share opportunities. See how NAVTEQ's
LocationPoint Advertising(TM) enables the ultimate location-aware
experience.
-- The latest Navigation Applications will also be on display to
experience and enjoy with iPhone® digital mobile device application
demonstrations from Navigon, Destinator, Appello and Dual.
Enabling technologies: NAVTEQ's enabling technologies offer a glimpse
into how NAVTEQ obtains the highest quality levels in data collection
as well as the future of location-based innovation:
-- NAVTEQ True - revolutionary new data collection technology (new in
Europe): NAVTEQ True(TM) has been developed to further advance the
scale, speed and efficiency of map data collection. Through a
combination of LIDAR, panoramic and high resolution cameras, GPS and
IMU positioning, all collected data is geo-referenced, so both imagery
and 3D data points can be superimposed to create a more highly
detailed digital representation.
Demonstrations via live satellite link from the US at 11.00hrs,
14.00hrs and 16.30hrs on Monday 15th, Tuesday 16th and Wednesday 17th
February on the NAVTEQ stand: 1D59, Hall 1
-- NAVTEQ Traffic(TM): NAVTEQ Traffic(TM) is now available in the United
Kingdom, increasing its real-time traffic coverage in Europe to nearly
400,000 kilometers of total coverage, across nearly 35 major cities in
13 European countries. This comprehensive, quality-tested traffic
service enables reliable routing and provides an accurate picture of
real-world traffic conditions to help travellers reach their
destination faster and more efficiently. Learn more about the
possibilities of leveraging NAVTEQ Traffic(TM).
-- NAVTEQ Connect: A forward looking product showcase that demonstrates
the impact of navigation and location based solutions on everyday life
as a consumer navigates through real-world situations while travelling
by car or foot. Exhibiting companies include: Appello, Fanshake, La
Mosca, Magneti Marelli, NAVIGON, NavNGo, Nokia, ROUTE 66, Visioglobe
and Whatamap.com
(Note to media - not for publication: NAVTEQ Connect is taking place
at White Hall in Poble Espanyol de Montjuic (next to the Congress
venue) and will be open to the media on Tuesday 16th February between
11:30hrs and 13.00hrs and on Wednesday 17th February between 12.30hrs
and 14.00hrs. If you would like to attend, please respond to the
contact sending you this release)
Developer Tools and Support
-- NAVTEQ Network for Developers (NN4D): Demonstrates the latest
developments in mapping tools and application programming interfaces
(APIs) for mobile app development. On the NAVTEQ stand - 1D59, Hall 1
-- NAVTEQ Global LBS Challenge Awards Ceremony: The EMEA region finalists
of this popular developer contest will be showcasing their
applications to a distinguished panel of judges comprised of
executives from leading wireless and technology companies immediately
before the winner is crowned on Sunday, February 14th. In its 7th
year, NAVTEQ Global LBS Challenge® is the premier event for wireless
Location Based Services (LBS) innovation, inviting developers around
the world to build innovative, non-commercialised LBS applications
which work with mobile phones and/or wireless handheld devices using
dynamic positioning technology and NAVTEQ map data. Finalists will be
vying for a record global prize pool valued at over $10 million
dollars US in cash and data license in addition to an opportunity for
worldwide exposure for their LBS application.
(Note to media - not for publication: Media representatives are
invited to City Hall Poble Espanyol de Montjuic (next to the Congress
venue) to preview finalists' applications at 16.30hrs followed by
awards ceremony at 18.00hrs on Sunday 14th February. If you would like
to attend, please respond to the contact sending you this release)
About NAVTEQ
NAVTEQ is the leading global provider of digital map, traffic and
location data that enables navigation and location-based platforms
around the world. NAVTEQ supplies comprehensive digital map information
to power automotive navigation systems, portable and wireless devices,
Internet-based mapping applications and government and business
solutions. The Chicago-based company was founded in 1985 and has
approximately 4,400 employees located in 195 offices and in 44
countries.
NAVTEQ, NAVTEQ Network for Developers, NAVTEQ Global LBS Challenge,
NAVTEQ True, NAVTEQ Discover Cities, NAVTEQ Traffic and NAVTEQ
LocationPoint Advertising are trademarks of NAVTEQ in the U.S. and other
countries. All rights reserved.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO
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Photo:
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PRN Photo Desk,
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Source: NAVTEQ
CONTACT: Claire Backhurst of NAVTEQ, +44-(0)7891-140-178,
claire.backhurst@navteq.com;
or Sue Mather of Stanhope Communications,
+44-(0)1342-833-313, suemather@stanhopepr.co.uk
Web Site:
http://www.navteq.com/
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