BARCELONA, Spain--(BUSINESS WIRE)--NewBay, the leader in converged digital lifestyle services, today announced LifeCache Android Service, a runtime service for Android devices that accelerates development of mobile applications and services that connect to the LifeCache platform. The LifeCache platform powers a range of user content services for over 80 million subscribers through Tier-1 operator and OEM customers.

?NewBay?s operator and OEM customers want the flexibility to customize and mash-up applications, with the reliability and scalability of telco-grade cloud services. This Android Service delivers both, providing a powerful development environment for user content cloud services for Android devices?

The Android Service allows handset developers to access the power of NewBay?s award winning LifeCache Social Networking Gateway enabling them to quickly and simply develop advanced social networking applications for any Android device. In addition, the Android Service enables social networking functionality to be integrated with other applications on the Android device, such as the address book, for a true mobile 2.0 experience.

?NewBay?s operator and OEM customers want the flexibility to customize and mash-up applications, with the reliability and scalability of telco-grade cloud services. This Android Service delivers both, providing a powerful development environment for user content cloud services for Android devices,? said Mark Britten, Senior Product Manager at NewBay Software.

LifeCache Android Service accelerates time to market for services that take full advantage of Android devices. It ensures:

• Fast and easy application user interface development
• Simplified service mash-up
• Fully optimised protocols for mobile networks which are designed to extend battery life.

NewBay?s Android Service will continue to evolve to support the complete range of LifeCache digital lifestyle services including photo and video album, digital vault, smart address book and IM Gateway.

To experience a demo of NewBay LifeCache, visit NewBay at Mobile World Congress 2010 in Hall 1, Stand F17.

About NewBay Software
NewBay Software is the leader in converged digital lifestyle services, enabling subscribers to create, store, manage, view and share user content. NewBay LifeCache product suite empowers operators to deliver an integrated set of converged rich-media services across any Internet connected device such as mobile, PC and TV. NewBay's products include social networking, photo and video albums, digital vault, handset and desktop clients, smart address book and messaging services. NewBay LifeCache products are built on NewBay's Astra user content platform to uniquely provide telco-grade, scalable solutions.

NewBay enables operators to increase ARPU, drive messaging and data traffic, strengthen customer loyalty and build communities and social networks based on user generated content. NewBay is delivering profitable, highly successful commercial services for operators. Customers include T-Mobile, Telefónica O2, Orange, Vodafone, U.S. Cellular, Alltel Wireless, Swisscom, and SETAR NV. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator services.

NewBay is based in Dublin, Ireland; Bellevue and Palo Alto, USA; London, UK and Dusseldorf, Germany. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Ventures.