Forbes.com Serves Up More Relevant Content with Omniture Online
Marketing Suite
SAN JOSE, Calif.--(BUSINESS
WIRE)--Omniture,
an Adobe
company (NASDAQ:ADBE) and a leading provider of online
business optimization software, today announced that
Forbes.com has
expanded its relationship with Omniture by selecting Omniture
Test&Target and Omniture Digital, a full-service consulting
group of
strategic optimization experts, to continuously improve their
reader's
satisfaction and online experience.
?At Forbes, we focus on making data-driven decisions?
?At Forbes, we focus on making data-driven decisions,? said Mike
Smith,
president, Forbes
Digital. ?Decisions ranging from Web site re-designs to what
content
should be served up to our readers are influenced by the testing
we do
and the data we capture. We use the Omniture Online Marketing
Suite to
make educated decisions that increase Web site effectiveness.?
With the addition of Test&Target
and Omniture Digital, Forbes.com now utilizes multiple elements of
the
Omniture Online Marketing Suite. Forbes.com uses Omniture SiteCatalyst
for online analytics, Omniture
Insight for more in-depth audience segmentation,
Test&Target to test
the impact of design and feature changes and Omniture
Digital for industry-specific best practices in product
implementation, testing and data analyzing strategies.
Omniture Test&Target is part of the Omniture
Online Marketing Suite, an integrated portfolio of
optimization
applications for Visitor Acquisition, Conversion, Online Analytics
and
Channel Analytics and is built on an Open Business Analytics
Platform.
About Omniture, an Adobe company
Omniture, a business unit of Adobe Systems Incorporated, is a
leading
provider of online business optimization software for managing and
enhancing online, offline and multi-channel business initiatives.
Hosted
and delivered via on-demand subscription service and on-premise
solution, Omniture software enables customers to capture, store
and
analyze information generated by their Web sites and other
sources,
providing business insights into the performance and efficiency of
marketing and sales initiatives and other business processes. For
more
information, visit www.omniture.com.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and
information ?
anytime, anywhere and through any medium. For more information,
visit www.adobe.com.
© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the
Adobe
logo, Omniture, the Omniture logo, Omniture Test&Target,
Omniture
Digital, Omniture SiteCatalyst, Omniture Insight and the Omniture
Online
Marketing Suite are either registered trademarks or trademarks of
Adobe
Systems Incorporated in the United States and/or other countries.
All
other trademarks are the property of their respective owners.
Adobe Systems Incorporated
Mark Boothe, 801-722-7000 ext. 1262
(Press/Analyst)
mboothe@adobe.comRead more