Former Yahoo Data Executives Join Forces to
Create nPario, a Startup that Helps Organizations Understand and Market
Consumer Intent
PALO ALTO, Calif/PRNewswire/ -- nPario Inc., a provider
of data products and services that enable companies to understand and
market consumer commercial intent, opened its business operations today.
Led by former Yahoo executives Bassel Ojjeh and Krishna Uppala, and
former SAS executive Basel Tutunji, nPario will deliver data solutions
that allow companies to increase their revenue by acting upon consumer
behavior insights. This team consists of recognized digital data
pioneers with a history of successful startups and multiple patents in
the field of online data management and data mining.
Turning the data deluge into a business opportunity
As broadband and connected devices proliferate, the amount of data
available explodes. According to Cisco, by 2013 the amount of traffic
flowing over the Internet annually will reach 667 exabytes, with mobile
data traffic alone doubling every year through 2014.
"The digital world gives us an unprecedented opportunity to identify
and understand the commercial intent of consumers in order to deliver
the right message or product," said Bassel Ojjeh, founder, president and
CEO of nPario. "At nPario, we believe that organizations stand to boost
revenue by more than 10% if they harness the power of consumer intent.
Our goal is to provide our customers with a comprehensive set of data
products that focus on the vast amount of commercial behavior data and
generate immediate impact to their business and revenue."
Pioneers in Large Scale Data Technologies
nPario is led by a team of data pioneers, known in the industry for
bridging the gap between data insights and business impact. The team
built the technology that powered the world's largest data warehouse,
implementing several theoretical data concepts to manage and mine tens
of petabytes of data.
With a career dedicated to harnessing the power of data and a track
record of successful start-ups, Ojjeh is responsible for driving the
vision and strategy of the company. He brings a unique combination of
entrepreneurial acumen and comprehensive knowledge of enterprise data
strategies. Prior to nPario, he served as Senior Vice President of the
Strategic Data Solutions division at Yahoo, where he was responsible for
building data products that leveraged Yahoo data to drive audience
engagement and advertising revenues. Ojjeh was a co-founder and COO of
digiMine (now Audience Science), a pioneer in data mining and predictive
analytics, and served as a Group Program Manager in the Internet
Business division at Microsoft.
A recognized expert in data warehousing, and analytics, Chief
Technology Officer Krishna Uppala is the innovator behind more than 15
database technology patents and drives the development of nPario's
products. Before nPario, he was a Senior Director/Architect at Yahoo. A
successful entrepreneur, Uppala joined Yahoo through the acquisition of
Mahat Technologies, a startup he founded.
Chief Revenue Officer Basel Tutunji is responsible for sales and
business development for nPario. He brings more than 18 years of
experience in driving adoption of business intelligence, data strategy,
e-commerce and decision support systems solutions. Before nPario,
Tutunji held sales management roles driving double-digit sales growth
for several multinational corporations including SAS, Intershop
Communications and Oracle.
About nPario Inc.
With operations in North America and the EMEA region, nPario offers
data products and services that enable organizations to understand and
market consumer intent. Led by CEO and co-founder Bassel Ojjeh, nPario's
management team has been on the forefront of harnessing the power of
data for organizations such as Microsoft, SAS and Yahoo. For additional
information visit www.npario.com
Tags/keywords: consumer intent, insights, behavioral targeting,
predictive targeting, data mining, data analytics, mobile analytics,
data strategy, marketing, advertising, media planning, nPario
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Source: nPario Inc.
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