Giant Realm Survey Reveals Gamers Have Active Social Lives
Majority Report They?re the Go-To Guys for Entertainment and
Gadgets
NEW YORK--(BUSINESS WIRE)--Giant
Realm, Inc. (www.GiantRealm.com),
a leader in delivering young male first movers to advertisers via
its
Publisher Group of premier entertainment enthusiast communities,
today
released the results of The Giant Realm Gamer Lifestyle Study.
?Gamers are the leaders and innovators of today?
Administered earlier this month to more than 2,700 men aged 18-34
years,
the survey found that three-quarters (75%) of respondents have at
least
one gaming console in their home. The survey found that gamers
have
active social lives. In fact, gamers are more likely than
non-gamers to
go out to eat, check out movies and hit the dating scene ?
suggesting
that contrary to popular belief, gamers as a whole aren?t
overweight,
acne-ridden young men who have a penchant for junk food and have a
shrinking circle of anti-social friends. Instead, the survey
suggests
that gamers are community influencers and leaders.
Here?s where gamers win:
-
More than half of gamers (57%) say they are the first one asked
by
family and friends about the latest video game releases, movie
releases, TV shows to watch and their opinion on electronics and
computers
-
Two-thirds (67.4%) of gamers have gone out with friends in the
past
week, compared to 54.9% of non-gamers.
-
Gamers are more likely than non-gamers to use a number of
personal
care/grooming products, including deodorant, shaving products,
body
wash, disposable razors and hair grooming/styling products.
-
Gamers are even more likely than non-gamers to hit the gym
(28.1% vs.
22.1%).
-
One-third of gamers have gone out on a date in the past week
compared
to only one-quarter of non-gamers (35.6% vs. 25.1%).
In addition, gamers actively seek out online reviews on a variety
of
products, including video games, movie releases, electronic and
computer
gadgets and more. A quarter of gamers (25%) claim they have
written an
online review, and among gamers 25-34 years who can be categorized
as
?heavy gamers? a third (33%) have written an online review.
?Gamers are the leaders and innovators of today,? said James
Green,
President of Giant Realm. ?They are social, they are more active
online
than any other segment of society and they are more likely to
influence
their peers than the other way around. All of which is great news
for
advertisers and publishers ? and Giant Realm specifically
aggregates
these guys because of their amazing ability to promote products
that
they love.?
About Giant Realm
Giant Realm, Inc. is a rapidly-growing media company that helps
marketers reach the coveted and elusive 18 to 34-year old male
online.
Exclusively representing a publisher group of more than 70 premium
destinations, Giant Realm delivers authentic content and caters to
communities across a variety of popular entertainment categories.
Launched in 2007 and originally focused on video game communities,
the
company has expanded into film, television, sports, comics, humor
and
lifestyle. Giant Realm currently reaches 60 million guys worldwide
every
month and is a wholly-owned subsidiary of Burst Media Corporation.
Visit www.giantrealm.com
for more information.