Infogroup Offers Direct Marketers Cutting Edge Insight by
Combining
New Social Media and Interactive Products and Services with its
Industry
Leading Marketing Data Solutions
Creates First of its Kind Ability for Businesses to Find,
Attract,
Engage and Retain Customers
OMAHA, Neb.--(BUSINESS
WIRE)--Infogroup (NASDAQ: IUSA), the leading provider of data driven
and
interactive resources for targeted sales, marketing and research
solutions today announced it is expanding its high impact
marketing
solutions to include social media and interactive products and
services
for small, medium and enterprise businesses. This addition creates
an
unparalleled ability for direct marketers to find, attract, engage
and
retain customers through a wide variety of online and offline
marketing
channels. Infogroup?s combined product offerings create the
ability for
marketers to gain valuable, in-depth and unique insight like never
before.
?The real value in all of this comes from an integrated
solution that gives marketers actionable insight.?
?Social media is becoming a vital part to every business?
marketing,?
said Ann Kennedy, Senior Vice President of Infogroup?s Product and
Data
Innovation. ?The real value in all of this comes from an
integrated
solution that gives marketers actionable insight.?
Kennedy added, ?We?re leading the way by taking our years of
experience
in marketing data intelligence combined with our vast amount of
robust
and accurate data and then overlaying it with new social
intelligence to
create a breakthrough way to analyze and market to both new and
traditional audiences. This is a unique and valuable resource that
is
available to Infogroup?s customers.?
Infogroup?s suite of social media products includes social media
listening and monitoring; social media data append; social media
strategic consulting, social media setup on sites like Twitter,
Facebook, Flickr or YouTube; and other interactive marketing
activities
solutions such as twitter campaign management, online social
communities
and iphone and widget application development.
In addition, Infogroup also offers single and multipage customized
site
development via microsites and landing pages, including a
breakthrough
product called SMASH. SMASH allows people to experience an event
or be
engaged in a hot topic without actually being present at a
centralized
location. It is a unique tool that aggregates all related media
and
user-generated content from blogs, Flickr, Twitter and other
social
networking sites in real-time to one online location.
To learn more about Infogroup?s leading edge suite of social media
products and services, contact Marcus Schmidt, Vice President of
Infogroup?s New Products and Strategic Alliances, by phone at
402-930-3686 or by e-mail at marcus.schmidt@infogroup.com.
About Infogroup
Infogroup (NASDAQ: IUSA) is the leading
provider of data and interactive resources that enables targeted
sales,
effective marketing and insightful research solutions. Our
information
powers innovative tools and insight for businesses to efficiently
reach
current and future customers through multiple channels, including
the
world?s most dominant and powerful Internet search engines and GPS
navigation systems. Infogroup?s headquarters are located at 5711
South 86
th
Circle, Omaha, NE 68127. For more information, call (402) 593-4500
or
visit
www.infogroup.com.
Statements in this announcement other than historical data and
information constitute forward looking statements that involve
risks and
uncertainties that could cause actual results to differ materially
from
those stated or implied by such forward-looking statements. The
potential risks and uncertainties include, but are not limited to,
recent changes in senior management, the successful integration of
recent and future acquisitions, fluctuations in operating results,
failure to successfully carry out our Internet strategy or to grow
our
Internet revenue, effects of leverage, changes in technology and
increased competition. More information about potential factors
that
could affect the company?s business and financial results is
included in
the company?s filings with the Securities and Exchange Commission.