Kangaroo TV expands partnership with Miami
Dolphins
- Kangaroo to sell 20,000 more wireless devices to the Dolphins for
upcoming NFL Season; - Dolphins will provide to fans to enrich Game Day
Experience; - Devices provide Next Generation in-stadium fan-viewing
enhancement services wirelessly; - Kangaroo builds momentum after
showcase at Super Bowl XLIV held in Miami.
MIRABEL, QC/PRNewswire-FirstCall/ -- Kangaroo TV today
announced that it has expanded its partnership with The Miami Dolphins
of the National Football League (NFL). Last season, the Dolphins were
the first NFL team to rollout some 5,000 hand-held Kangaroo TV wireless
devices to their premium ticket holders. These devices substantially
improved the in stadium experience of the fan. They deliver an immersive
viewing experience, enriched by user selected instant replays, multiple
camera feeds, the NFL Red Zone, and other NFL games. The device
delivers live statistics and analysis such as ground plays and rushes,
and up to four personal Fantasy teams. It keeps the fan engaged with
call-to-action alerts, multi language game audio, team and player facts,
and in Stadium information. The overwhelmingly positive Dolphin fan
reaction last season, and the demand from other season ticket holders
has resulted in the Dolphins ordering 20,000 more devices for the
upcoming season. Kangaroo will add additional next generation
fan-centric services to further enhance the in stadium experience of all
Dolphins fans using them.
The 25,000 wireless units will be provided free of charge to
approximately 50,000 Dolphins season ticket holders - one device for
every two seats. Working with Kangaroo TV, the Dolphins plan to add new
features to the device that would include the ability to order food and
beverage with in-seat delivery, social networking and possibly even use
the device as the game ticket. The device will be rebranded as Game Day
Vision for the 2010 season.
Building on Fan Enthusiasm
--------------------------
In 2009, the Dolphins provided 5,000 Kangaroo Gen III hand-held
wireless units free of charge to premium seat holders in the club and
suite level (www.miamidolphins.com/gamedayvision). Branded as Dolphins
Mobile Vision, they quickly became popular with fans, especially with
followers of fantasy football and fans who wanted more realtime
statistics. The youngest football fans, most of which are familiar with
wireless video game consoles, quickly took a liking to the devices
because they could control what they saw and when they saw it. Sponsors
also embraced the new technology: Best Buy became a supporting sponsor
of the program and provided their Geek Squad and Blue Shirt teams at the
stadium to help fans become familiar with the devices many features.
As explained by Dolphins CEO Mike Dee: "The feedback we received last
season during our pilot program was overwhelmingly positive, so we are
expanding the service to a broader base of fans. This device provides
our fans with the best of both worlds - the unparalleled live experience
with the benefits of seeing the replays and angles previously reserved
for in-home viewing. We are finding that the way fans watch and
experience sports is constantly changing, and we want to be on the
forefront of bringing technology to the fan experience at Sun Life
Stadium."
"The Dolphins are true believers of the in-stadium fan experience
advantage. As we work more closely with the Dolphins and their fans, we
are exploring new possibilities for wireless applications and features
that are sure to excite and engage fans even further," said Robert
Mimeault, president and CEO of Kangaroo TV.
About Kangaroo Media Inc.
Kangaroo Media Inc. is a market leader in enhancing the in-venue
sports fan experience. The company develops and commercializes hand-held
wireless audiovisual multi-functional entertainment systems that enable
users to expand and tailor their on-site viewing experience of sporting
events. Kangaroo Media's technology delivers real-time video, audio and
data content to each fan's hand-held Kangaroo TV device. Its devices
and tailor-made applications are used in Formula One car racing and on
the NASCAR circuit, as well as on the PGA TOUR. They give fans the
ability to create their own tailor-made live-action sporting event
on-site. Kangaroo Media is headquartered near Montreal, Canada. For more
information, visit www.kangaroo.tv.
CONTACT: Kangaroo Media: Robert Mimeault, President, 595-2043,
rmimeault@kangaroo.tv;
Sylvia Morin, Media Contact, Sylvia_morin@yahoo.ca
(KTV.)
Source: KANGAROO MEDIA INC.
Read more