Playdom Integrates WildTangent's New
BrandBoost(TM) Advertising Platform for Social Games
One of the world's largest social games developers to tap into
ad-supported model for virtual goods and items
SAN FRANCISCO/PRNewswire/ -- (GDC CONFERENCE) --
WildTangent, one of the world's largest and fastest growing game
services, today announced that leading social game developer Playdom,
Inc. is integrating WildTangent's newly launched BrandBoost(TM)
advertising platform into its popular Facebook game, Tiki Farm.
With BrandBoost, Playdom can now reward gamers with virtual items and
premium social games content in return for the gamer choosing to view a
video or rich media advertisement from within their game experience.
This ad-supported option supports a recently released Nielsen survey of
27,000 consumers indicating that over 85 percent of gamers would prefer
to not pay for their digital games content, highlighting the significant
opportunity for trusted brands to play a role in the online games
ecosystem.
"BrandBoost offers a new, frictionless option for our players to get
access to valuable game items courtesy of trusted brands," said Sean
Phinney, vice president of business development at Playdom. "This means
more of our players will be able to experience the benefits and thrill
of premium virtual goods while playing play Tiki Farm."
Building on the success of the company's Sponsored Session(TM)
advertising model for downloadable games, BrandBoost now makes it
possible for leading national advertisers to scale major brand campaigns
across the rapidly growing areas of social games, MMOs and virtual
worlds with guaranteed engagement and proven results. For gamers, it
offers the choice of either paying for game content with micro-currency
or accessing it for free by engaging with the brand sponsor.
"The magic of BrandBoost is its unique ability to connect online
gamers with premium content in exchange for relevant engagement with the
world's most well known brands," said David Madden, executive vice
president at WildTangent. "For developers, BrandBoost opens up a
completely new revenue opportunity and gives gamers a frictionless way
to get free access to content and virtual goods."
For more information about BrandBoost, visit http://about.wildtangent.com/advertise/brandboost
About WildTangent
Founded in 1998, WildTangent is a global games media company
operating the fastest growing online games service and the largest game
advertising network in the world. The WildTangent ORB(TM) games service
ships with new PCs worldwide from Acer, Dell, HP, Lenovo and Toshiba and
is currently adding over 3 million new users per month. The service
offers consumers the most popular online and downloadable games from the
world's top developers and publishers.
WildTangent's games advertising network reaches over 100 million
unique users worldwide across its owned and operated properties and a
growing list of partner sites giving brands access to the world's best
online gaming content. WildTangent works with global brand marketers
such as: P&G, Unilever, General Mills, Kraft, Toyota, Ford, Mazda,
Paramount, Disney, Fox, Sony, Electronic Arts, Activision, Microsoft,
Nintendo and many others.
For more information visit www.wildtangent.com or www.wildgames.com.
Media contact:
Sean Sundwall
WildTangent, Inc.
425-497-4601
sean.sundwall@wildtangent.com
Source: WildTangent
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