Ringleader Digital Announces Integration with AccuWeather.com
Top-Ten Mobile Web Site AccuWeather.com Leverages Real-Time
Reporting, Tracking and Targeting Capabilities
NEW YORK--(BUSINESS WIRE)--Ringleader
Digital, RLD, the world?s premier mobile ad serving solution
provider, today announced a partnership with AccuWeather,
Inc. and AccuWeather.com to integrate multiple Ringleader
Digital
mobile advertising solutions. AccuWeather.com has completed
integration
of RLD?s Spark
Server, the world?s only mobile third-party ad server, Media
Stamp?, the industry?s lone persistent, unique identifier
integrated
with leading agency buy side tools to enable online analytics in
mobile,
and RLD Network
Manager, a mediation platform that dynamically maximizes
revenue
across multiple ad networks.
?As a leading mobile web publisher, AccuWeather.com is
interested in
providing the best weather for its audience and the best
advertising
opportunities for its clients?
AccuWeather.com, a top-ten mobile Web site according to Opera
Mobile,
will now use Ringleader Digital?s technology to monetize inventory
on
their mobile Web sites. As a provider of up-to-the-minute weather
information, users look to AccuWeather.com to provide relevant
information while they are on-the-go. Consumers also want to
receive
relevant advertising that is tailored to their wants and needs.
AccuWeather.com will extend the relevancy of ads served by
leveraging
the RLD Platform for optimal targeting, tracking and reporting
capabilities.
?As a leading mobile web publisher, AccuWeather.com is interested
in
providing the best weather for its audience and the best
advertising
opportunities for its clients,? said Jim Candor, Senior Vice
President
of Digital Media for AccuWeather.com. ?Working with a mobile ad
serving
innovator like Ringleader helps us differentiate our ability to
serve
and target ads and ultimately bring more value to advertisers.?
?We?re pleased to be working with one of the top mobile Web sites
in the
industry,? said Bob Walczak, CEO of Ringleader Digital. ?By
implementing
the RLD Platform, Media Stamp and RLD Network Manager,
AccuWeather.com
is now able to deliver targeted advertising that is relevant to
the
demographic that typically visits its mobile Web site for alerts
and
other weather-related information.?
Ringleader exclusively licenses its RLD platform and solutions to
publishers, ad networks, agencies, brands and analytics companies
as
either a bundled solution or on an à-la-carte basis. The platform
is an
established technology of scalable, licensable solutions that
allows
customers to identify, track and target mobile and new media users
in
real time. Every component of the RLD platform works with existing
systems used for ad serving. As a result, mobile and new media
users can
do everything that is being done in the online world, without
costly
software investments or interoperability issues. More information
on
Media Stamp can be found at http://ringleaderdigital.com/our-technology/rld-media-stamp.
About Ringleader Digital
Since it was founded in 2005, Ringleader Digital has focused on
being
the world?s premier ad serving solution provider, delivering the
online
equivalent of ad serving technology and functionality to the
mobile and
new media markets. Today, Ringleader Digital provides technology
to
leverage rich user data for targeted, trackable advertising and
real-time visibility into online campaign performance. Ringleader
has
developed the RLD platform which consists of scalable, licensable
solutions that allow publishers, agencies and analytics companies
to
identify, track and target mobile and new media users ? in real
time.
Every component works together and integrates with the ad serving
systems already in use providing RLD Platform users with the
ability to
utilize everything that can be done in the online world in mobile
and
new media. Ringleader exclusively licenses the RLD platform and
its
solutions to customers as either a bundled solution or on an
à-la-carte
basis. Ringleader is based in New York City. For more information
please
visit www.ringleaderdigital.com.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, Empowering You to Be the Best?, presents accurate,
localized, branded forecasts and severe weather bulletins to over
125
million Americans each day via the Internet, mobile devices and
IPTV,
through the airwaves, and in print. The 113 meteorologists at
AccuWeather deliver a portfolio of customized products and
services to
media, business, government, and institutions, and inform millions
of
visitors worldwide through the free AccuWeather.com website.
AccuWeather
also provides content onto more than 50,000 third-party Internet
sites,
including CNN Interactive, the ABC-Owned Television Station Group,
and
washingtonpost.com.
Visit www.accuweather.com
for more information.
Racepoint Group
Stephen Russell, +1-781-487-4609
ringleader@racepointgroup.comRead more