Social Portal Bloson.com Launches at DEMO
Online Portal Allows Users to Monetize their Daily Activities on the
Internet to Support Social Causes
CAMBRIDGE, Mass/PRNewswire/ -- Bloson.com, an online
portal that converts every day social activities into financial help for
charitable causes, is among the few companies selected to launch the
beta version of its web site today at DEMO, the emerging technology
conference taking place this week in Palm Desert California, March
21-23, 2010.
Bloson.com delivers fresh and informative content to users and
monetizes their daily activities to make a real impact on the world.
Users can listen to unlimited music, watch thousands of movies or TV
shows, or shop while raising money for their favorite causes.
When users perform simple actions, such as sharing music with their
friends, buying products at partner retailers, or writing reviews of
their favorite shows, they earn points. The points earned are
automatically assigned to one of the 15 social causes Bloson.com
features. Users have a choice of which causes they want to support and
the non-profits that will receive the points. At the end of each
quarter, Bloson.com tallies the points collected by that cause's
supporters and makes a proportional financial donation to each
non-profit. This is made possible thanks to commissions received from
advertisers and affiliate partners such as Puma, Sears and Barnes &
Noble.
One of the non-profits Bloson.com collaborates with is the ASPCAź
(The American Society for the Prevention of Cruelty to Animals). For
example, when a user buys a laptop through Bloson.com, and chooses the
ASPCA as their chosen organization, the points earned with that purchase
will help support the ASPCA's mission of helping homeless dogs and cats
find permanent homes through pet adoption.
The portal targets 'Generation Y' users, those aged between 20 and 30
years old, which roughly equates to 70 million potential consumers in
the United States alone. According to a study by Cone, Inc., more than
half of this generation feels personally responsible for making a
difference and considers a company's social and environmental commitment
when deciding where to shop. Moreover, what makes this generation stand
out is the fact that 89 percent of them are likely to switch from one
brand to another (price and quality being equal), if the second brand is
associated with a good cause.
"What makes Bloson.com unique is that it leverages the power of the
Internet and every day social activities to organize millions of users
who truly want to make a difference," says Antonio Marzo, CEO of
Bloson.com. "People want to help, but many don't know where to start.
Bloson.com has created a social platform that provides an easy,
effective and fun way for users to make a significant impact on the
world by simply doing things they already do while going about their
daily activities."
"We are thrilled that Bloson.com is supporting the ASPCA and
providing a unique way for our organization to reach an important
generation of people that wants to make positive change in the world,"
said Betsey Fortlouis, vice president of member communication for the
ASPCA. "This new online program gives our tech-savvy supporters an easy
way to help fund the vital work we do every day to save animal lives."
About Bloson.com
Located in Cambridge, Massachusetts, Bloson.com is an online portal
that converts every day social activities into financial help for
charitable causes. Bloson.com officially launched in March 2010, and is
currently running in open Beta.
About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO
conferences focus on emerging technologies and new products innovations,
which are hand selected from across the spectrum of the technology
marketplace. The DEMO conferences have earned their reputation for
consistently identifying cutting-edge technologies and helping
entrepreneurs secure venture funding and establish critical business.
For more information on the DEMO conferences, visit http://www.demo.com/.
Source: Bloson.com
Read more