Sometrics Launches GameCoins.com ? Connecting Players to Online Games Through Interactive Community and Virtual Goods Marketplace

LOS ANGELES--(BUSINESS WIRE)--In a move that helps publishers of online games and virtual worlds expand their reach while giving gamers a place to swap tips and strategy with each other, Sometrics (www.Sometrics.com) today launched GameCoins.com ? the company?s first direct-to-consumer play.

?This is the first time we?re going to consumers directly with our virtual currency products?

Co-founder and CEO Ian Swanson will be unveiling GameCoins.com at the Montgomery Technology Conference, today at 5:45 p.m. in Santa Monica, Calif.

GameCoins.com serves as a community site for gamers, where members can meet new gaming friends and participate in forums and blogs to discuss the latest tips, trends and news about favorite games and virtual worlds, like War Rock, Sorority Life, IMVU and many more.

The community also serves as an online marketplace for virtual goods and currency. Gamers can transact using the Sometrics Offer Solution, completing advertiser offers to earn their favorite MMO, virtual world, and social games virtual currency and goods.

Publishers, in turn, are able to expand their reach to more gamers through the increased exposure this online community offers among people predisposed to be gaming enthusiasts.

?This is the first time we?re going to consumers directly with our virtual currency products,? said Swanson. ?Until now, our solutions for earning that game?s virtual currency have lived within the individual games themselves. But with Game Coins we can broaden the reach for all the publishers and games that partner with us. It serves as a hub for consumers, to enable them to share their enthusiasm for a game with others and, while there, discover new games for themselves.?

?Sometrics has been a great partner over the past year and we are excited to be part of Game Coins,? said Bjorn Book-Larsson, COO/CTO of GamersFirst. ?Game Coins helps market our massively multiplayer online games ? like our first person shooter game, War Rock ? to new gamers, while still providing added value to existing players. It?s an innovative way to enhance the entire gaming experience for the player and increase interaction across the board.?

Sometrics launched the industry?s first platform to manage virtual currency through offers, to help publishers manage all virtual currency monetization from multiple offer providers. Using Sometrics? Offer Solution and Payment Manager, developers and publishers of online games and virtual worlds are able to see what?s going on across all offers and networks, see which audience demographics are responding to which offers, and direct traffic accordingly to optimize conversions and increase revenue.

On average, Sometrics partners have seen a 15 percent lift through optimizing third-party virtual currency offer providers and ad networks. Sometrics? own offer solutions have a global reach with more than 4,000 ads across the network, and have achieved eCPMs as high as $700-$900. In the past 12 months, Sometrics has dispensed more than 1 trillion virtual currency credits to game users. Sometrics is now connected to more than 100 million game user accounts in 228 different countries.

To learn more about GameCoins.com, contact Jennifer Bartlett or Mickey Maher at demo@sometrics.com.

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About Sometrics

Sometrics (www.sometrics.com) pioneered social intelligence ? combining deep, relevant social analytics with precision-targeted ad serving capabilities to help developers and brands monetize the social web. The company has adapted its advanced targeting and optimization expertise to give online game developers the first-ever full-service offer and payment management solution. Sometrics provides one place to manage everything ? all the ads, all the offers, and all the offer networks ? coupled with powerful analytics capabilities that help publishers/developers analyze all activity, down to detailed demographics. Sometrics has received funding from Steamboat Ventures, Greycroft Partners, AT&T and was the first recipient of capital from The Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock). Sometrics is based in Los Angeles.

About GamersFirst

GamersFirst is the leading Free2Play® MMO game publisher in the Western hemisphere. Serving over 28 million players, GamersFirst.com is where gamers gather to decide the price of the games they love to play?even when that price is ?free.? Powered by GamersFirst CONNECT, the end-to-end game publishing, game operations, rapid game deployment and game community platform made available to all of GamersFirst?s Development Partners, GamersFirst.com features the hit MMO RPG and MMO FPS games War Rock, Knight Online, Sword of the New World and the future hits Parabellum, Victory, GoGoRacer and Taikodom. Read more about the company at http://www.GamersFirst.com/corporate/ and find all of their games at http://www.GamersFirst.com.

If you?re interested in speaking with GamersFirst, please feel free to contact PR@GamersFirst.com or call (949) 295-9779.