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iPhone App Funder, appbackr, Selected by Community Vote as Top Finalist in PayPalX Competition

appbackr (Business Wire) - 12 March 2010

iPhone App Funder, appbackr, Selected by Community Vote as Top Finalist in PayPalX Competition

Leads in PayPal Challenge by Bringing Immediate Funding? Microfinance for iPhone Developers

appbackr logoPALO ALTO, Calif.--(BUSINESS WIRE)--PayPalX announced that appbackr was selected by community voting to become one of 11 finalists in the PayPalX Developer Challenge. appbackr provides a simple and revolutionary approach to Immediate Funding? for Apple iPhone and iPad Developers selling apps in the iTunes store. Application developers sell wholesale units of their apps on appbackr. App developers get funds right away. Buyers profit when the apps sell on the iTunes store.

?appbackr is the next generation of micro-finance and we think opens up a whole new category of opportunity for PayPal. Developers benefit. Consumers benefit. PayPal?s new APIs are allowing for a whole new approach to micro-finance. We are excited to lead the charge?

?The wholesale digital marketplace for Apple iPhone and iPad developers represents a Sea Change for micro-finance,? says Trevor Cornwell, founder of appbackr inc. appbackr was built on PayPal?s new adaptive APIs which allow payment to multiple parties in one seamless transaction.

?PayPal?s tool allows us to reset the table for the way iPhone and iPad apps get funded. We are bringing Immediate Funding? as a new way to fund great apps,? Cornwell continued.

The PayPalX Developer challenge is intended to reward creativity, innovation and viability. ?Our model unlocks value for developers; enables digital wholesaler buyers to profit from Apple, Inc. iTunes sales; and creates an all around economically viable eco-system around creative works,? Cornwell said.

The finalists will now go on to be judged by a panel of distinguished judges including chairman of eBay Inc., Pierre Omidyar; PayPal president Scott Thompson; general partner of Andreessen/Horowitz, Marc Andreessen; Sequoia Capital's Roelof Botha, and Intuit?s Scott Cook, who will choose the top two prize winners. Winners will be announced at DEMO Spring 2010 in March.

?We made it through the support of app developers around the world. Now we need people who support appbackr to tweet with #appbackr #paypalx and become a fan at www.facebook.com/appbackr. appbackr provides a compelling way to bring Immediate Fund micro-financing to entrepreneurs, developers and creatives,? Cornwell said.

?appbackr is the next generation of micro-finance and we think opens up a whole new category of opportunity for PayPal. Developers benefit. Consumers benefit. PayPal?s new APIs are allowing for a whole new approach to micro-finance. We are excited to lead the charge,? Cornwell said.

appbackr inc. is a start-up based in Palo Alto, CA. appbackr is by invitation only until launch. Invites can be requested at http://www.appbackr.com. Follow us on http://www.twitter.com/appbackr

Contacts

appbackr

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Trevor Cornwell, 650-352-3399
Trevor@appbackr.com

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