Blog Experts to Hold B2B Blogging Webinar on April 14
B2B marketers have
blogging on their mind. What's the best way to use a blog? How does one
measure results? The answers to these questions are critical to creating
a blog that develops value for businesses that use them and will be
shared during the free "B2B Blogging: Basics, Best Practices? and
Blunders" webinar, hosted by MLT Creative.
Atlanta, GA (PRWEB) -- B2B marketers
have blogging on their mind. What's the best way to use a blog? How does
one measure results? The answers to these questions are critical to
creating a blog that develops value for businesses that use them.
Practical ways to make the most of a B2B blog will be shared during the
free "B2B Blogging: Basics, Best Practices? and Blunders" webinar,
hosted by MLT Creative.
Featured speaker and long-time blog expert, Mark Schaefer of Schaefer
Marketing Solutions; and Martine Hunter, creative director of inbound
marketing at MLT Creative; will walk webinar attendees through:
| | - How to drive blog
readers along the sales cycle
- How to tailor content to make it
as engaging as possible
- Examples of how companies implement
blogging best practices
- The 5 biggest B2B blogging pitfalls
|
Blogs give businesses a medium through which to reach prospective
clients each week. Attending this free webinar will increase the
likelihood that new prospects will read the blogs of the attendees and
become their clients.
The live event will take place Wednesday, April 14th at 2:00 PM EST, and
is open to all marketers interested in improving their B2B blog.
Registration is at:
http://mlt.rallypointwebinars.com/course/webinar.php?id=32&source=PR
Those who register will receive an on-demand webinar and complementary
e-book following the event.
About the Speaker
Schaefer has spent more than 28 years in B2B sales, marketing and new
product development with global Fortune 100 companies, and is a popular
authority on social media marketing. He is a respected college educator,
business consultant and author of the blog (http://businessesgrow.com/blog/).
About MLT Creative:
Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's (http://www.mltcreative.com)
services include strategic planning, positioning, brand development,
advertising, direct marketing, inbound marketing and sales promotions.
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