Mplayit Launches iPad App Store on
Facebook
Finding Great iPad Apps
Made Easy by Tapping Trusted Friends and Expert Opinions -- Survey
Indicates Consumer Willingness to Pay More for iPad Apps.
San Francisco, California (PRWEB) -- Just in time
for the highly anticipated release of the iPad, Mplayit (http://mplayit.com) announced that consumers can now
access the catalog of iPad exclusive apps on their app store on
Facebook. It has also updated its iPhone catalog, letting consumers
easily see which iPhone apps are compatible with the iPad.
Mplayit is the leading global app store with cross-platform support for
iPad, iPhone, Android, BlackBerry, and Java-powered mobile devices,
making it a one-stop shop for mobile content. According to Michael
Powers, founder and CEO of Mplayit, the addition of iPad apps to their
Facebook service couldn't be more timely.
"With all the hype surrounding the launch of the iPad and talk of
premium prices being charged for apps, consumers need a trusted source
to find the best apps for their new iPads," said Powers. "From our
success with the iPhone Arcade, we know that consumers trust their
friends and industry experts. We let consumers tap into their friends
and networks to try and share apps, and, with the App Guru program,
consumers get the benefit of expert opinions from the leading mobile
blogs and technology writers."
AdMob reports that 56% of consumers find apps by word-of-mouth and
online buzz. Mplayit automates this process by leveraging the power of
the Facebook® platform to fuel social discovery and viral growth of
mobile apps. Mplayit's App Guru program gives consumers the experts
point of view, giving them instant access to ratings and reviews from
the leading experts in the mobile industry. Consumers can also follow
friends and App Gurus to get a real-time feed of app reviews from the
people they trust most.
"The release of the iPad, on top of the recent surge in popularity of
the Android platform, is bringing more and more interest in apps and
compounding the issue of discovery for both consumers and developers,"
said Powers. "We've built an app discovery experience that ensures
consumers get the apps they want from people they trust, and developers
are able to connect directly with consumers. We're excited to bring our
experience to the iPad on the day of its launch."
With its targeted audience and unique relationship with industry experts
through its App Guru program, Mplayit has insight into attitudes
towards apps, pricing and other issues that affect consumer decisions.
In a recent survey, Mplayit asked iPhone and iPod Touch owners about
their interest in the iPad and whether they were willing to pay more for
iPad apps.
Not surprisingly, interest in the iPad in the week leading up to its
release was extremely high, with over 87% interested in the iPad, 60%
being "Very Interested" and 27.5% being "Somewhat Interested." iPod
Touch users interest was also high overall, but less enthusiastic with
39% being "Very Interested" and 41.7% being "Somewhat Interested".
When asked what types of apps they are interested in, Utility apps and
Games ranked at the top, with 78% voting for Utility and 75% indicating
an interest in Games. Social Networking and Location Services came in
next with 59% and 47% indicating an interest in these app categories,
respectively,. Books and Book Readers were also commonly referenced.
As the iPad got closer to releasing, the conversation about premium
pricing for apps by some developers began to heat up. In its survey,
Mplayit asked consumers if they would be willing to pay more for iPad
apps than they pay on the iPhone. Among iPhone owners, 79% indicated
they would be willing to consider higher prices, 28% saying they would
definitely pay more, while the remaining 41% said they would consider
paying a premium on a per app basis.
iPad, Android, BlackBerry and iPhone developers should contact
apps(at)mplayit(dot)com for more information.
About Mplayit
Mplayit is the leading global provider for online playable discovery and
social merchandising of mobile games and applications. The company's
proprietary software solutions enable mobile content providers to better
merchandise, market, and interact with a targeted user audience of
mobile consumers. Mplayit is backed by New Atlantic Ventures. For more
information, visit @Mplayit
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