SAS Showcases New Social Media Analytics Solution at
Forrester?s
Marketing Forum 2010
CARY, N.C.--(BUSINESS
WIRE)--SAS, the leader in business analytics, will demonstrate SAS®
Social Media Analytics in Booth 39 at Forrester?s
Marketing Forum 2010, April 22-23. SAS Social Media Analytics
is the
first enterprise solution designed to meet the needs of marketers
in
medium and large companies, and was introduced at SAS Global Forum
on
April 12, 2010.
SAS Social Media Analytics helps companies understand, predict and
act
based on social media data. With the ability to archive and
analyze more
than two years of social media conversations from Facebook,
Twitter,
YouTube, discussion forums, blogs and more, SAS? new on-demand
software
shows marketers how people feel about their products or brands,
who is
influencing them, and how social media conversations affect
business
results. They can immediately apply answers to brand strategies,
media
placement, public relations and customer care activities.
SAS will also demonstrate SAS
Marketing Optimization, SAS
Marketing Automation and SAS
Web Analytics.
SAS Social Media Analytics is part of the SAS
Customer Intelligence suite which enables companies to deepen
customer insights, choreograph customer interactions and
continuously
improve the organization?s marketing performance. Customers
worldwide
using SAS to support customer initiatives include DeutschlandCard,
First
Citizens Bank, Grupo Santander, Staples, Wakefern Food Corp., and
Wolters Kluwer.
Forrester?s Marketing Forum 2010 takes place at the Hyatt Regency
Century Plaza in Los Angeles on April 22-23.
About SAS
SAS is the leader in business
analytics software and services, and the largest independent
vendor
in the business intelligence market. Through innovative solutions
delivered within an integrated framework, SAS helps customers at
more
than 45,000 sites improve performance and deliver value by making
better
decisions faster. Since 1976 SAS has been giving customers around
the
world THE POWER TO KNOW®.
SAS and all other SAS Institute Inc. product or service names
are
registered trademarks or trademarks of SAS Institute Inc. in the
USA and
other countries. ® indicates USA registration. Other brand and
product
names are trademarks of their respective companies. Copyright
©
2010 SAS Institute Inc. All rights reserved.
SAS
|
Source: via Business Wire
Updated
01/21/2010
by company
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