TweetUp Establishes Twitter Marketplace Where the Best
Tweeters Rise to the Top
Unique Combination of a
Relevance Algorithm and Bidding System Increases Number of Followers and
Improves the Quality of Twitter Searches
Pasadena, CA (Vocus/PRWEB
) -- TweetUp,
Inc., announced today a new Twitter marketplace designed to
showcase the world?s best tweeters and enable them to grow a highly
targeted following. TweetUp is a new patent-pending platform that
combines the popularity, relevance and influence of tweets and tweeters
with a bid-based marketplace. Major partners, including leading Twitter
search clients and top web sites, will display the results, enabling
users to easily find the best tweets and tweeters in the world.
TweetUp was founded by Bill Gross at Idealab, where he also devised the
first model for paid internet search, Overture/Goto.com, over a decade
ago. TweetUp is backed by Index Ventures (investor in Skype, last.fm,
Myheritage and Playfish), betaworks (investor in Twitter, TweetDeck,
Bit.ly), Revolution LLC (founded by Steve Case, investor in Zipcar,
LivingSocial, Everyday Health), First Round Capital (investor in
Mint.com, StumbleUpon, CoTweet), Jason Calacanis (founder of Mahalo) and
Jeff Jarvis (founder of BuzzMachine).
?Twitter has such tremendous potential as a real-time information
network far beyond what has been realized to date,? said Bill Gross,
Founder and CEO of TweetUp. ?For most people, though, 80% or more of the
tweets that fly by them when they?re searching for something are
useless noise. For serious tweeters, the task of attracting interested
and relevant followers is equally daunting. TweetUp will change all of
that.?
TweetUp has addressed the needs of
both users and tweeters in a single search mechanism. In addition to
an algorithm that combines a variety of factors to determine relevance,
tweeters can bid on keywords in a competitive marketplace very similar
to what now occurs at Internet search engines. This sophisticated
combination of factors pushes the best tweets to the top of the results
of users? searches, allowing them to find the most compelling tweeters,
and it enables serious tweeters to expand their following quickly and
cost-effectively. TweetUp search will work alongside Twitter?s
traditional search to provide a richer array of results.
Danny Rimer, a partner with Index Ventures, TweetUp?s lead investor,
said, ?TweetUp is an opportunity to bring real-time information to the
entire Web, and to do it in a way that creates value for everyone
concerned. We feel that TweetUp can dramatically improve both the
utility and ubiquity of Twitter, and in doing so build a monetization
mechanism for real-time search that rivals that of traditional Internet
search.?
TweetUp?s search results will be available to hundreds of millions of
individuals through revenue-sharing distribution agreements with leading
Twitter clients, including one of the leading multi-platform clients,
Seesmic, one of the leading Android clients, Twidroid, the leading
source of tweets, TwitterFeed, and the leading social media authority
and influence ranking system, Klout, as well as popular web sites
including BusinessInsider.com, Answers.com, and PopURLs.
Together, these clients and web sites will bring TweetUp search results to more than
40 million unique users per month and serve more than half a billion
impressions per month.
?Increasingly, people looking for answers want more than just black and
white facts, but also real-time insights relating to the issues
surrounding their questions,? said Bob Rosenschein, Answers.com CEO. ?We
are at the forefront of meeting that demand, and partnering with
TweetUp is an exciting new way to add value to the Answers.com user
community.?
"I have been sharing in social networks and blogs for ten years and
realized the power of having a true community,? said Loic Le Meur, CEO
of Seesmic. ?This is why I was immediately attracted to working with Tweetup. People who are serious
about sharing and having a community around themselves are also often
those who have the most interesting ideas to contribute."
?We believe that the impact of the real-time web, and of Twitter in
particular, has only just begun,? explains John Borthwick of betaworks, a
major investor in TweetUp as well as in
TweetDeck and Bit.ly. ?Because TweetUp will be accessed on mainstream
websites across the world, Twitter will be introduced to hundreds of
millions of new people. Furthermore, these new users will experience
thoughtful tweets, in context, targeted to them according to their areas
of interest, and delivered from serious tweeters who care about
building a passionate audience.?
?When we created AOL 25 years ago, we believed in the power of community
and built a significant company around it," said Steve Case, AOL
co-founder and founder of Revolution LLC. "Twitter is proving the power
of community continues to thrive, and I am excited to be backing Bill
Gross and TweetUp as they innovate in the social media space by making
Twitter more useful to a mainstream audience."
With today?s announcement, TweetUp launches a public beta period in
which tweeters can open an account and begin adding search keywords to
their profile. For the first 1000 who sign up, the company is providing
a $100 in credits to allow tweeters to see how TweetUp?s network can
improve their standing in search results and attract more followers.
About TweetUp
TweetUp (
www.tweetup.com) is a product of Idealab (
www.idealab.com), where Bill Gross also devised the
first model for paid internet search, Overture/Goto.com, over a decade
ago. Then, like now, the goal was creating a business model that would
both improve the relevance of search results and enable a steady revenue
stream for publishers. Today, the amount of noise in the Twitter feed
is crying out for a similar solution, and TweetUp was formed to provide
it.
Press Contact:
Stephan West
Idealab for TweetUp
(626) 685-4934
stephan(at)idealab(dot)com
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