Vance Publishing Names Horowitz VP
of
eMedia
LINCOLNSHIRE, Ill.--(BUSINESS
WIRE)--Vance Publishing Corp., a leading B2B integrated media
company, has
hired Dean E. Horowitz as vice president of eMedia. Horowitz will
oversee all of Vance's digital products, assuming responsibility
for
developing digital advertising strategies, creating new products
and
services, and expanding existing businesses. He also will lead
Vance
Marketing Solutions, a full-service digital marketing firm that
offers
consultation and execution services to the agriculture, beauty,
and
professional woodworking industries.
?This is an exciting time to be joining the Vance
organization?
?Dean's background in digital business models is exceptional,?
said
company President Peggy Walker. ?He has solid experience in
developing
new digital products and services, along with a strong sales and
marketing focus in both traditional and new media. He is the ideal
person to lead our continuing efforts to expand our digital
businesses
and to integrate our brands across multiple platforms.?
?This is an exciting time to be joining the Vance organization,?
Horowitz said. ?The company has created an impressive blend of
print,
data, events, and web offerings, and the B2B communities it serves
are
vibrant and loyal to its brands and products. I am very
enthusiastic
about being part of this highly regarded company as it sets the
example,
and expectations, for the next wave of digital media products.?
Horowitz moves to Vance after a 17-year tenure at Reed Business
Information, where he recently was General Manager of the
Construction
Media portfolio and Director of the Chicago Division's eMedia
group. He
is a graduate of Rutgers University and the Strategic Leadership
Program
at Harvard Business School. He has served as a recognized speaker
on
digital strategies at conferences and trade shows, and was
recognized as
an ?Innovation? leader within Reed Business Information.
Vance Publishing Corp. serves the agriculture, beauty and
professional
woodworking markets. The company produces 15 magazines, more than
100
newsletters, over 30 websites, several trade shows and events, a
subscription-based data product set, and custom media products.
Founded
in 1937, Vance is headquartered in Lincolnshire, Ill., with
additional
offices in Lenexa, Kan., and St. Louis, Mo.