AT&T Extends U-verse Brand Across Screens
With Introduction of U-verse Online
DALLAS/PRNewswire-FirstCall/ -- AT&T* today introduced
U-verse Online, the newly rebranded and expanded AT&T Entertainment
website that lets you watch streaming TV shows, movies and video clips
on your PC. U-verse Online is open to any online user at
att.net/uverseonline, and it offers additional features and account
integration for AT&T U-verse® TV customers.
U-verse Online is part of AT&T's strategy to make popular U-verse
content available to consumers across multiple screens, including the
TV, PC and mobile devices. In March, AT&T previewed plans to offer
U-verse Mobile, a mobile app that will allow U-verse TV customers to
download and watch select shows on their Wi-Fi enabled mobile phones
later this year.
"The benefits of multi-screen convergence are coming to life for
AT&T U-verse customers," said Dan York, president of content,
AT&T. "With AT&T U-verse, you can enjoy your favorite content on
U-verse TV, U-verse Online, and soon, your mobile device with U-verse
Mobile. We have an unmatched ability to deliver on the multi-screen
vision, and working with leading programmers, we're providing
entertainment to consumers in new and integrated ways not yet offered by
our competitors."
U-verse Online is now also home to a wide range of U-verse TV
information (formerly found on the AT&T U-connect site at
uconnect.att.com), giving U-verse TV customers a one-stop online
destination for details about U-verse TV programming and television
events, including channel lineups, On Demand titles, Pay Per View
events, interactive U-verse TV apps and more. U-verse customers can also
schedule and manage DVR recordings directly from U-verse Online with
U-verse Web Remote Access.
U-verse Online features tens of thousands of hours of entertainment,
and since its initial launch in September 2009, has continued to add
content from additional networks and studios.
Later this year, AT&T plans to offer U-verse TV customers the
ability to log in to U-verse Online for access to even more TV content
choices and features at no extra charge.
U-verse Online is the latest example of AT&T delivering
compelling cross-platform content. AT&T has a unique set of
integrated services and networks that make it easy for an audience of
millions to enjoy and follow their favorite programming across devices.
*AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T brand
and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE:T)
is a premier communications holding company. Its subsidiaries and
affiliates - AT&T operating companies - are the providers of
AT&T services in the United States and around the world. With a
powerful array of network resources that includes the nation's fastest
3G network, AT&T is a leading provider of wireless, Wi-Fi, high
speed Internet and voice services. A leader in mobile broadband,
AT&T also offers the best wireless coverage worldwide, offering the
most wireless phones that work in the most countries. It also offers
advanced TV services under the AT&T U-verse(SM) and AT&T |
DIRECTV(SM) brands. The company's suite of IP-based business
communications services is one of the most advanced in the world. In
domestic markets, AT&T Advertising Solutions and AT&T
Interactive are known for their leadership in local search and
advertising. In 2010, AT&T again ranked among the 50 Most Admired
Companies by FORTUNE® magazine.
Additional information about AT&T Inc. and the products and
services provided by AT&T subsidiaries and affiliates is available
at http://www.att.com/. This AT&T news
release and other announcements are available at http://www.att.com/newsroom
and as part of an RSS feed at www.att.com/rss. Or follow our news on
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services.
© 2010 AT&T Intellectual Property. All rights reserved. AT&T,
the AT&T logo and all other marks contained herein are trademarks
of AT&T Intellectual Property and/or AT&T affiliated companies.
All other marks contained herein are the property of their respective
owners.
Geographic and service restrictions apply to AT&T U-verse. Call
or go to www.uverse.att.com to see if you qualify. AT&T U-verse
services are provided by AT&T local telephone companies. Customizing
options require AT&T U-verse High Speed Internet Service. Wireless
phone with Internet access required and standard data charges may apply.
Source: AT&T Inc.
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