Jamie Oliver Taps Digital Marketing Expert Zemoga to Encourage Americans to Continue the Food Revolution

NEW YORK--(BUSINESS WIRE)--Zemoga, an award-winning digital innovation and design firm, announced today that it lent its creative digital and social marketing expertise to launch a micro-site that transforms Jamie Oliver?s food revolution into a full-fledged grass-roots movement. Zemoga ? in just three weeks ? designed, developed and launched the micro-site that empowers consumers with tools and information about the food revolution and enables them to spread the word via social networks.

?It?s been an honor to lend our digital expertise to help Jamie fight this health crisis that threatens our country and our children?

Upon signing Jamie?s online petition, site visitors will be taken to the micro-site, which provides information and resources enabling them to enact change in the following ways:

• I want to shout out about flavored milk.
• I want to cook with my kids.
• I want to cook but don?t know how to start.
• I want to create change in my local school.
• I want to find out more about feeding my family better.

The site also allows visitors to engage with other individuals and organizations via a new Food Revolution Community Facebook page, which currently has more than 23,000 followers.

Jamie Oliver won the prestigious 2010 TED Prize, an award given to the world's most influential "thinkers and doers," which have included Bono, Bill Clinton and Dave Eggers. In addition to receiving $100,000 for his cause, the TED community granted Jamie a "wish to change the world," which it pledges to help make a reality. As part of his wish to enlighten people everywhere about the importance of healthy eating, Jamie asked for help from Web developers and social media experts who could create the tools to educate people and bring them together. Inspired by his message, Zemoga stepped forward, and was selected to create the tools that would help support this movement.

?The support from the TED Community has been overwhelming. These guys run an innovative new media agency and have designed the first major community platform for America?s Food Revolution. It?s amazing work, guys,? says Jamie Oliver.

?It?s been an honor to lend our digital expertise to help Jamie fight this health crisis that threatens our country and our children,? said DJ Edgerton, CEO of Zemoga. ?Building the tools that will help inspire others to take action ? just as Jamie?s message has inspired us ? is a deeply rewarding experience.?

About Zemoga

Zemoga is an award-winning digital innovation firm that specializes in the creation of meaningful and engaging interactive experiences and applications. With offices in the US and Colombia, Zemoga empowers customers with groundbreaking solutions through a model that provides efficiencies at every level. Zemoga?s clients include Sears Holdings, HBO, Mozilla, Yahoo, Viacom, A&E Television Networks, Toyota, Wise Foods, and Rodale. For more information, visit www.zemoga.com.

About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TEDhas grown to support those world-changing ideas with multiple initiatives. At TED, the world's leading thinkers and doers are asked to give the talk of their lives in 18 minutes. Talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. Two major TED events are held each year: The TED Conference takes place every spring in Long Beach, California (along with a simulcast, TEDActive, in Palm Springs), and TEDGlobal is held each summer in Oxford, UK. TED's media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides English subtitles and interactive transcripts and allows any TEDTalk to be translated into any language by volunteers worldwide. TEDhas established the annual TED Prize, where exceptional individuals win "one wish to change the world"; TEDx, which supports individuals and groups in hosting local, self-organized events around the world; and the TED Fellows program, helping world-changing innovators from around the globe to become part of the TED community and amplify the impact of their remarkable projects and activities.

Follow TED on Twitter at twitter.com/TEDTalks, or on Facebook at facebook.com/TED

About Jamie?s Food Revolution

Jamie?s Food Revolution is about saving Americans health by changing their eating habits and educating them about food and teaching them to cook. Jamie?s Revolution aims to create a strong and sustainable movement to change the way America eats, inspire people to cook again and educate every child about food.

TEDGlobal 2010, "And Now the Good News," will be held July 13-16, 2010, in Oxford, UK. TED2011, "The Rediscovery of Wonder," will be held February 28-March 4, 2011, in Long Beach, California, along with the TEDActive simulcast in Palm Springs, California.