Kyte Strengthens Support for Android Devices

SAN FRANCISCO--(BUSINESS WIRE)--Kyte, the 360° video platform, today announced extended support for the Android operating system, giving media companies and marketers new options for delivering Kyte-powered video experiences to Android devices. Strengthening its position as the leading video platform for online, mobile and connected device platforms, Kyte?s offering now includes the Kyte Android SDK in addition to the Kyte Android App Framework.

?Introduced into the handset market less than two years ago, Android devices outsold iPhones for the first time this quarter, moving into the number two spot of most popular smartphone operating systems in the U.S. and continuing to demonstrate impressive growth in terms of adoption and functionality?

?Introduced into the handset market less than two years ago, Android devices outsold iPhones for the first time this quarter, moving into the number two spot of most popular smartphone operating systems in the U.S. and continuing to demonstrate impressive growth in terms of adoption and functionality,? said Daniel Graf, CEO, Kyte. ?At a time when increasingly fragmented audiences are viewing video content on multiple devices, organizations need an easy and flexible way to distribute video across multiple screens and operating systems. Our 360° video platform makes it easier than ever for companies to support Android, in addition to our existing native support for iPhone/iPad, Blackberry and Nokia devices.?

Available now, the Kyte Android SDK gives developers the ability to incorporate customized Kyte-powered video and interactivity into Android applications. This allows organizations to focus on creating great user experiences without worrying about media optimization, complex communication protocols or the need to build server-side components.

Also available now, the Kyte Android Application Framework provides a turn-key solution to quickly deliver native Android applications based on a fully customizable set of pre-built functional modules core to the Kyte Platform, including video playback, video creation for UGC campaigns, real-time social interactivity, location-aware events, Twitter and RSS readers and more.

By providing both an SDK and a framework, Kyte is giving video publishers the flexibility to include Kyte functionality in their existing or custom-built apps using the Kyte Android SDK, or to rapidly deliver apps based on pre-built but configurable functional modules using the Kyte Android App Framework.

Kyte is quickly becoming the 360° platform of choice for organizations that want to reach consumers with live and on-demand video across multiple screens and devices. In addition to its robust online video platform, Kyte gives organizations the ability to add social and interactive capabilities to video content and to natively distribute that content to mobile, social and emerging devices. Kyte also offers enterprise-class content management, moderation and analytics and offers monetization through built-in integration with leading ad platforms.

Organizations interested in powering their online, mobile and social initiatives with Kyte can visit www.kyte.com.

About Kyte

Kyte is the 360° video platform for live and on-demand content. The Kyte Platform enables media companies and marketers to deeply engage audiences across online, mobile, and social platforms through interactive video experiences. The company is headquartered in San Francisco, California, with offices in New York, London, Hamburg and Zurich. Customers include ABC, Armani Exchange, Clear Channel, ESPN, Fox News, HomeAway, MTV, Monster Energy, NATO, NBA Digital, Nokia, Tyra Banks, and others.