Mounting USA Push, ScreenScape Drops Beta Label
Leader in Venue
Networking launches United States subsidiary
Charlottetown, PE (PRWEB) -- Launching a
major new sales initiative targeting the United States market, Canadian
startup ScreenScape
Networks Inc., the leader in Venue Networking, today also signaled
its service would be coming out of Beta.
ScreenScape is a
first-of-its-kind community-based screen display network being used
everyday for digital signage, media distribution, and advertising.
"We are thrilled to be in a position to mount a major sales &
marketing push into the continental United States", said ScreenScape
President and CEO Kevin Dwyer. "A year of widespread commercial use has
validated both our technology advantage and our unique business model.
With hundreds of business customers already enjoying the benefits of
Venue Networking and major brands buying in, our customer base is
growing at an accelerating rate. The timing is right for us to build on
our momentum and add direct sales presence in the US".
Mark Hemphill, ScreenScape founder and Chief Product Officer, commented,
"It's been a remarkable first year. Really, there are two things going
on here. First, we have shown that onsite sales & marketing is
mission critical to businesses of all sizes and that, given a simple and
affordable solution, single venue operations are ready to take
advantage of digital signage. Second, we are clearly seeing that the
value of a network, in this case the ScreenScape Community, is proving
to be an invaluable business driver for network operators. Where
closed digital signage systems of the past required network operators to
pay exorbitant upfront capital costs to build their network, a
community-based approach leverages the assets of the entire network and
mitigates both capital and operating costs for network operators. These
are the major components of a Venue Networking platform - an affordable
solution that makes digital signage accessible to small business and a
toolset that helps corporate networks and network operators to grow
quickly and cost-effectively."
Meanwhile, Hemphill signaled the end of ScreenScape's beta development
phase. "Twenty-four months of engineering and twelve months of steady
growth in the field have helped to harden this platform. As the ScreenScape
Community scales up and network operators continue to expand their
presence on ScreenScape, the Beta label is no longer appropriate. In
terms of size, there really is no network that we can't support."
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