OpenConnect Announces First Social Media Tracking Tool to
Monitor
Public Opinions on Healthcare
NarrativeTracker Index? to Provide Policy-Makers Unbiased Public
Opinion
on Aspects Related to Healthcare
DALLAS & AUSTIN, Texas--(BUSINESS WIRE)--Today,
OpenConnect, an innovator in defining and improving process
efficiency, and the Global Language Monitor (GLM), the media
analytics
company, announced the joint launch of the Healthcare
NarrativeTracker
Index? (NTI?), the first product specifically designed to use
social
media-based monitoring to better understand the issues driving
healthcare reform. Because the Healthcare NTI is based on the
national
discourse, it provides a real-time, accurate picture of what the
public
is saying about any topic related to healthcare, at any point in
time.
In addition to the NTI, the Narrative Tracker Arc? follows the
rise and
fall of sub-stories within the main narrative to provide a
comprehensive
overview of the opinions surrounding a single issue.
?Just as the OpenConnect Comprehend solution provides an
unprecedented
view into a company?s workflows looking for process variations
that
drive inefficiency and waste, NTI tracks the ?narrative? of a
subject,
as well as projecting future trajectories for the narrative?
The ?narrative? refers to the stream of public opinion captured by
blogs
and other social media outlets on the Internet. The rise of the
narrative actually renders positions on the issues almost
meaningless,
since positions now matter less than how they fit into a
particular
narrative.
?Just as the OpenConnect Comprehend solution provides an
unprecedented
view into a company?s workflows looking for process variations
that
drive inefficiency and waste, NTI tracks the ?narrative? of a
subject,
as well as projecting future trajectories for the narrative,? said
Edward ML Peters, CEO of OpenConnect. ?The result has two
advantages
over traditional polls: 1) immediacy and 2) the lack of any bias
that
tends to creep into traditional polling, e.g., when individuals
answer
questions with what they think are the ?correct? answers rather
than
their true opinions. Most importantly, it allows policy and
decision
makers to focus on the true issues driving perceptions and
concerns
rather than being driven by false and phantom concepts. In
addition, the
Narrative Tracker Arc? follows the rise and fall of sub-stories
within
the main narrative.?
The NTI is based on the GLM?s Predictive Quantities Indicator?
(PQI?).
The PQI tracks the frequency of words and phrases in global print
and
electronic media on the Internet, throughout the Blogosphere and
other
social media outlets as well as accessing proprietary databases.
The PQI
is a weighted index that factors in long-term trends, short-term
changes, momentum, and velocity.
?The goal of influencers, whether it?s the media, advertisers or
politicians, is to spin news so that it resonates best with their
target
audience,? said Paul JJ Payack, President and Chief Word Analyst
of GLM.
?NTI is more effective in capturing the true opinion of the public
because it tracks unfiltered keywords, rather than how that
opinion is
interpreted by the news media or by pollsters.?
The Healthcare NTI will be released on a monthly basis beginning
Thursday, May 13, 2010. The first analysis details the various
narratives surrounding Massachusetts Healthcare reform, a
healthcare
model which has been adopted in the Patient Protection and
Affordable
Care Act, more commonly known as the national healthcare reform
bill.
About OpenConnect
OpenConnect business process discovery and analytics deliver
event-driven intelligence to automatically discover workforce,
process
and customer variations that hinder operational efficiency. Armed
with
this information, executives can make the quick and incremental
improvements that will increase process efficiency, improve
employee
productivity, reduce cost, and raise profitability. With a rich
history
of developing innovative technology, OpenConnect products are
distributed in more than 60 countries and used by more than 60
percent
of Fortune 100 companies. For more information on OpenConnect,
visit www.oc.com.
About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues
the
latest trends in word usage and word choices, and their impact on
the
various aspects of culture, with a particular emphasis upon Global
English.
Since 2003, GLM has launched a number of innovative products and
services monitoring the Internet, the Blogosphere, Social Media as
well
as the Top 25,000 print and electronic media sites.
Language Monitor.com
Paul JJ Payack, 925-367-7557
PaulJJPayack@gmail.com
Read
more