Shopping Online Set to be More Popular Than
the High Street
LEEDS, England/PRNewswire/ -- We've all been there:
the massive queues, the annoying sales assistant,
the inability to find what you want. Shopping on the high street just
doesn't
seem to be as enjoyable as shopping online using voucher codes from
sites
such as VoucherSeeker (http://www.voucherseeker.co.uk/vouchercodes).
Many things have taken their toll on the high street recently. No
town
centre was left unaffected by the recession as stores simply could not
afford
to stay open. Brands such as MFI, Woolworths and Borders vanished from
the
high street and were not replaced. Town centres were left like ghost
towns as
empty shops littered the streets.
The country then faced the coldest weather in recent years. This
meant
lack of stock in stores, consumers unable to go shopping and staff
unable to
get into work. The winter weather ensured that just as the country was
coming
out of recession, consumers were still not flocking to the stores.
Online, however, life couldn't be sweeter. Budget aware consumers
turned
to the internet and discount vouchers and discount codes sites such as
VoucherSeeker in order to save money during the recession and to shop
without
leaving their homes in the colder weather.
"Consumers are turning away from the hassle of the high street,"
states
Duke Tanson, VoucherSeeker Director "Instead they are going online,
getting
Vodafone promotional codes (
http://www.voucherseeker.co.uk/voucher-codes/64728/vodafonepromotionalcodes),
and Currys discount codes (
http://www.voucherseeker.co.uk/voucher-codes/76737/currys-discount-codes.html
),
for money off items and saving a fortune."
Research by Likemind and Vision Critical found that 48% of people
felt
they got a better service online than they did on the high street, and
just
8% more people are set to shop in store this year. The main factors
which
seem to put consumers off when shopping on the high street include lack
of
stock, lack of staff, queues and busy shopping centres. Meanwhile, on
voucher
sites consumers simply shop online and add in their promotional code to
get
their discount.
Over recent years internet shopping has increasingly offered
consumers a
more flexible way to shop. Busy consumers can shop online for groceries,
get
a voucher code for money off and get these delivered, saving time and
energy.
Many retailers offer discount vouchers for money off and free delivery,
some
even enabling consumers to pick a delivery date and time to ensure that
they
get their package at a time which is convenient to them.
The ease of use of the internet was evident over the Christmas
period.
Many retailers reported that they could not afford to hire extra staff
which
resulted in long shop queues and lack of stock. Due to this and the
dread of
hitting the Christmas high streets, in 2009 7 in 10 people planned to
buy
Christmas presents online, which was 46% more than the year before,
according
to research by Deloitte. Not only this, but 75% of retailers stated
online
sales for 2009 increased as the ease of use for shopping online became
evident.
The internet is also a good research tool for consumers. Not only
can
consumers compare prices for products and get money off using discount
codes,
but they can also read consumer product and service reviews in order to
help
make their purchasing decision. In fact, according to a survey by Brand
Reputation, 84% of consumers now check web reviews online before
purchasing a
product.
Online shopping is becoming the shopping channel of choice for
many
consumers. The internet offers consumers not only convenience but also
voucher codes from sites such as VoucherSeeker
(http://www.voucherseeker.co.uk/vouchercodes) for money off the products
they
are interested in. Consumers can compare prices for products online and
also
read product and service reviews in order to help them make a purchasing
decision. Whilst the high street was deeply affected by both the
recession
and cold winter conditions, the online world remained active.
About VoucherSeeker
http://www.voucherseeker.co.uk is a leading UK voucher codes
website. It
features all the latest vouchers, voucher codes and discount codes from a
wide range of shops and top brands. Users can use the site to find the
latest
discount vouchers and promotional codes to save money on many products
and
services. VoucherSeeker also provides its users with details of all the
latest sales and promotions.
VoucherSeeker(R) and ClickAngel(R) are registered trademarks of
ClickAngel Ltd. All other trademarks are the property of their
respective
owners.
For further information, please contact Deborah Read at
VoucherSeeker:
e-mail: deborah.read@clickangel.co.uk, direct line: +44-113-380-0891.
Source: VoucherSeeker
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