Sorenson Media and ProKarma Interactive Partner to Develop
Top-Quality, Custom Mobile Video Apps
-
Leaders in High-Quality Video Delivery and Mobile Product
Development Collaborate to Create Customizable, Innovative Video
App
for Underserved Marketplace
-
Inaugural Pilot Project, an iPad App Called Sorenson Smash,
Will Be
Demoed at Streaming Media East
Streaming Media East 2010
SAN DIEGO & OMAHA, Neb.--(BUSINESS WIRE)--Sorenson Media
and ProKarma Interactive today announced at the Streaming
Media East 2010 conference that the two companies have entered a
strategic technology partnership. The partnership leverages
ProKarma
Interactive?s competitive advantage in platform-agnostic mobile
development and Sorenson Media?s unique end-to-end video delivery
capability to develop high-quality, custom video applications that
work
seamlessly on any major mobile platform.
?We chose to partner with Sorenson Media of all the
players in the
online video platform industry because of the company?s proven
expertise
and unique ability to optimize its video delivery technology for
all
technology platforms?
As an example of the capabilities of this partnership, Sorenson
Media
and ProKarma Interactive have developed Sorenson Smash, a
customizable
iPad app the companies are demonstrating at the conference in New
York
City this week. Built on the Sorenson 360 online
video platform (OVP), Sorenson Smash enables users to easily
manage
video assets by dragging and dropping them into separate folders
and
create custom playlists for delivery and viewing on the iPad. The
app
also supports featured text, banner advertisements, third-party ad
network integration, and pre-, post- or overlay advertising. The
app
also serves as a channel, which can be submitted to Apple iTunes.
Sorenson 360 provides customers the industry?s highest video
quality and
ease of use, including intelligent embed codes that provide native
mobile support for mobile devices, including Apple iPhone, iPod
and
iPad. Sorenson Media released version 2 of Sorenson 360 built for
enterprise users May 11 at Streaming Media East.
?We chose to partner with Sorenson Media of all the players in the
online video platform industry because of the company?s proven
expertise
and unique ability to optimize its video delivery technology for
all
technology platforms,? said Jeff Porter, vice president of
ProKarma
Interactive. ?This partnership represents a fusion of two of the
most
important and expanding sectors in the larger tech marketplace?the
video
delivery and mobile ecosystems?and will service the accelerating
demand
from companies in essentially all industries.?
ProKarma, which ranked first among U.S. IT services companies on
the
2009 Inc. 500 list and 11th overall, is a leading
developer
of custom solutions for the world-wide mobile marketplace, with
offices
in the U.S. and India. The company?s robust modular content
delivery and
transaction platforms enable mobile customers to easily deliver
new
features and functionality for any mobile device?including
Android,
Apple, Blackberry, JAVA ME, Palm WebOS, SMS/Messaging, Windows and
xHTML/HTML5. The company?s mobile client frameworks are designed
to
enable customers to deliver a unique and differentiated consumer
experience quickly as new devices become available.
?We are excited to collaborate with ProKarma Interactive, an
emerging
global leader in the mobile technology marketplace, to address a
serious
gap in the marketplace by creating useful video-driven mobile
apps,?
said Kirk Punches, Sorenson Media?s vice president of business
development. ?This partnership brings together two companies that
are
best in class in our respective industries for the quality and
interoperability of our solutions, to empower customers with
customized
apps for which video is very important.?
Founded in 1995, Sorenson Media has played an integral role in the
advent and evolution of online video. In addition to the Sorenson
360
OVP, the company?s major products and innovations include Sorenson
Squeeze, the industry?s leading video encoding application; and
Sorenson
Spark, the first codec used in Macromedia Flash, now Adobe Flash,
which
enables the playback of hundreds of millions of videos on the
Internet,
including many of those on YouTube.
About Sorenson Media
Sorenson Media (www.sorensonmedia.com)
offers comprehensive, award-winning solutions that empower
businesses
and video professionals to easily and affordably publish the
highest-quality video to the Internet and other media. Included
among
its products and services are the Sorenson 360 Video Delivery
Network
(VDN), Sorenson Media?s re-imagined video publishing platform;
Sorenson
Squeeze, the gold-standard for video encoding applications;
Sorenson
Squish and SquishNet, which together create an easy-to-use
browser-based
video publishing platform for user-generated content; and Sorenson
Spark, the industry?s most widely used video codec, which enables
mobile
devices and other consumer products to playback the largest
selection of
video on the Internet today. Since its inception in 1995, Sorenson
Media
has been instrumental in bringing Internet video to mainstream
applications and is committed to dramatically improving the online
video
experience for both content creators and consumers.
About ProKarma Interactive
ProKarma Interactive offers end to end solutions on agency style
creative interactive needs spanning across print, internet and
mobile.
ProKarma Interactive?s team of creative talents and robust modular
technology including client frameworks, publishing platform and
advertising solutions provides customers with complete solutions
across
a wide array of industry verticals. For additional information,
visit www.prokarma.com
or email the company at info@prokarma.com.
Method Communications
Jacob Moon, 801-490-1017
jacob@methodcommunications.comRead
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