TweetUp Goes Live with Beta Search Results Showcasing the
World?s
Best Tweeters
Results Will Be Available to over 100 Million Users Through a
Growing Number of Popular Web Sites and Leading Twitter Clients
PASADENA, Calif.--(BUSINESS
WIRE)--TweetUp, Inc., announced today at the TechCrunch Disrupt
Conference in
New York that the beta version of its new search engine, designed
to
showcase the world?s best tweeters and enable them to grow a
highly
targeted following, was going live. TweetUp is a patent-pending
platform
that combines the popularity, relevance and influence of tweets
and
tweeters with a bid-based marketplace. Major partners, including
leading
Twitter search clients, browser and desktop toolbars, and top web
sites,
will display the results, enabling users to easily find the best
tweeters in the world.
?For most people, finding relevant tweets amid the
Twitter fire hose is
an impossible task. For serious tweeters, the task of attracting
interested and relevant followers is equally daunting. TweetUp
will
change all of that.?
?We?re really excited to begin serving results from our beta
search
engine for micro-blogs,? said Bill Gross, Founder and CEO of
TweetUp.
?For most people, finding relevant tweets amid the Twitter fire
hose is
an impossible task. For serious tweeters, the task of attracting
interested and relevant followers is equally daunting. TweetUp
will
change all of that.?
TweetUp has addressed the needs of both users and tweeters in a
single
search mechanism. In addition to an algorithm that combines a
variety of
factors to determine relevance, tweeters will soon be able to bid
on
keywords in a competitive marketplace very similar to what now
occurs at
Internet search engines. This sophisticated combination of factors
pushes the most relevant tweeters to the top of the results of
users?
searches, and it enables serious tweeters to expand their
following
quickly and cost-effectively.
?TweetUp is exactly the kind of disruptive development that fits
the
theme of TechCrunch Disrupt,? said Michael Arrington, Editor of
TechCrunch. ?What makes TweetUp?s search results unique is their
emphasis on tweeters themselves. While individual tweets are often
interesting in the moment, it?s the body of a tweeter?s work that
is
most compelling in attracting and retaining followers. By
highlighting
the bios of the most relevant tweeters corresponding to a search,
TweetUp will enable users to quickly find the people they?re most
interested in following over time.?
TweetUp?s search results will be available to hundreds of millions
of
individuals through revenue-sharing agreements with a wide range
of
partners. These include leading Twitter clients TweetDeck,
Seesmic, and
Twidroid; the leading provider of custom browser and desktop
toolbars,
Conduit; one of the leading sources of tweets, TwitterFeed; one of
the
leading social media authority and influence ranking systems,
Klout; as
well as popular web sites including BusinessInsider.com,
Answers.com,
TechCrunch and PopURLs. TechCrunch will begin serving results
immediately, and the others will come online over the next week.
Together, these clients and web sites will bring TweetUp search
results
to more than 40 million unique users per month and serve more than
100
million impressions per month.
About TweetUp
TweetUp (www.tweetup.com)
is a product of Idealab (www.idealab.com),
where Bill Gross also devised the first model for paid internet
search,
Overture/Goto.com, over a decade ago. Then, like now, the goal was
creating a business model that would both improve the relevance of
search results and enable a steady revenue stream for publishers.
Today,
the amount of noise in the Twitter feed is crying out for a
similar
solution, and TweetUp was formed to provide it. TweetUp is backed
by
Index Ventures, betaworks, Steve Case?s Revolution LLC, First
Round
Capital, Jason Calacanis and Jeff Jarvis.