Write a Press Release for Online Buzz with Janet Thaeler
and PRWeb
Author and online PR
industry expert, Janet Thaeler (Newspapergrl), will speak at PRWeb?s
Thrive 2010 conference this Wednesday, May 12. She will address how to
write a press release that will drive traffic and publicity. The online
conference will feature marketing tips for small businesses.
Salt Lake City, UT (PRWEB) -- Join author Janet
Thaeler to learn how to write a press release that drives business and gets buzz.
Thaeler is speaking at PRWeb?s Thrive 2010 conference, an all-day
conference to help small businesses ramp up their marketing. The
conference will be be held online.
More press release tips in the
book and at OnlinePRBook.com
Anyone can write a press release for
search engines - even a business that doesn't have a web site. Most
people only think of targeting the media but there are now many
audiences - including buyers. Press releases have gotten a bad name with
the media. However, the traditional press release has found new life
online.
An online press releases is now part of a content marketing and SEO
strategy to bring traffic and visibility to a company. A successful
press release has a strong story and is shared and linked to. It's
picked up by the media or through social media and bloggers. Done right,
a press release continues to bring new traffic to web sites.
"Today's press release is an online marketing tool that can drive
business and leads long after the news has gone stale. It's not the same
press release that the media gets and deletes upon contact," Thaeler
explains.
Online a press release can be multimedia rich with video, images and
links. Adding these features makes the news come alive. "Too many
companies use a press release to brag and talk about themselves. If you
lead with a strong story first, then people will care what you have to
say," said Thaeler. There are ways to capture traffic rather than having
to create it from nothing.
Attendees can enter to win a copy of Thaeler's book, "I Need a Killer
Press Release, Now What??" They will also receive a free white paper
about online press releases and a press release template to follow when
writing a press release. Special pricing will be offered for the Killer
Online Press Releases DVD and book.
Register now to attend PRWeb's Thrive small business marketing conference this
Wednesday, May 12, 2010. SAVE 20% with discount code PRW20.
Topics covered include:
| | - Identify ideal subjects
that will increase visibility and credibility;
- Craft the
optimal online news release that maximizes search engine placement;
- Increase
your reach and web popularity by building ?votes? to your site; and,
- Secure
coverage in the media outlets or glowing endorsements within the
ever-growing blogosphere
|
Other sessions will cover online marketing tips such as: Creating a Web
Site that Drives and Converts Visitors, Small Business Marketing Tips
and Tricks, Harnessing Social Media, and Content Marketing Techniques.
About Janet Thaeler
Janet previously spoke at one of the most popular PRWeb webinars of
2009, with Joan Stewart and at various conferences including at local
PRSA and PRSSA chapters. She is author of the book, ?I Need a Killer
Press Release, Now What??? and a companion ?how to? DVD. A social media
strategist for OrangeSoda and recipient of a ?best content guru award?
from the Social Media Club she has written for sites such as Small
Business Trends, American Express Open Forum, Marketing Pilgrim and on
her own blog Newspapergrl.
Find Janet Thaeler at:
www.OnlinePRbook.com/blog
www.Newspapergrl.com
www.Twitter.com/Newspapergrl
Read
more