ezStorage Uses Social Media and Apple iPad to Promote College
Sweepstakes
-- Inaugural Campaign Targeting Students Sees Early Success
--
COLUMBIA, Md.--(BUSINESS
WIRE)--ezStorage Corporation (ezStorage.com) announced
today the launch of its 2010 College Store Your Stuff & Win
Sweepstakes,
targeting college students and staff. The social media based
promotion
harnesses the viral-marketing power of Facebook, Twitter and text
messaging. The grand prize is an Apple iPad for one lucky entrant
and
ten lucky entrants will win a HD Flip Video Camera.
?We have always offered college
specials, but this year we decided it was time for something fun,
and
more in tune with the college customer market than the usual print
advertising?
The sweepstakes runs from 4/15/10 to 6/30/10 and is currently
promoted
on the company's website, on in-store fliers, and on social media
sites.
The program also has a 'Text Your Vote' feature that will help
determine
the grand prize winner. Students and staff with valid college
identification who rent a storage unit each receive a 2GB USB
Flash
Drive (while supplies last), and are eligible to enter the Store
Your
Stuff & Win Sweepstakes. Entries can be submitted through
Facebook or
on-site at any of ezStorage's 45 locations. More details on the
sweepstakes can be found at www.ezStorage.com/college.
The foray into social media is a first for the company, and
although
just introduced in late April 2010, it is already paying off.
College
rentals are up significantly over the same time last year.
ezStorage
President Todd Manganaro is optimistic. "We have always offered
college
specials, but this year we decided it was time for something fun,
and
more in tune with the college customer market than the usual print
advertising," said Manganaro. "For this audience, social media is
the
perfect fit. We look forward to how it will broaden our college
customer
base."
About ezStorage
ezStorage Corporation, headquartered in Columbia, Maryland, is one
of
the nation's leading self storage operators with over 41,000 units
throughout Maryland, Virginia and Washington DC. Since 1987,
ezStorage's
attention to architectural detail, cleanliness, safety and
customer
service has earned them an unmatched reputation in the industry
and
among consumers. Visit ezStorage.com
for locations and details.
Tweet This: ezStorage Promotes College Special through
Social
Media - ezStorage.com (press release) http://tinyurl.com/ezsweeps
Press Contacts:
ezStorage Corporation
Todd Manganaro
President
443-539-3000
store@ezstorage.comor
Brave
New Markets
Kris McCurry
Chief Results Strategy Officer
410-902-0801,
ext. 307
kmccurry@bravenewmarkets.comRead
more