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Gather Broadens Coverage with Launch of Business and Technology News Channels

Gather (Businesswire) - 21 June 2010

Gather Broadens Coverage with Launch of Business and Technology News Channels

Company Seeks Writers to Share Perspective and Create Popular Content

Gather logoBOSTON--(BUSINESS WIRE)--Gather, the leading demand-driven media company, announced the launch of the Business (http://www.business.gather.com) and Technology (http://www.technology.gather.com) news channels on the popular site. Content on the site?s Technology Channel includes everything from PCs and gadgets to social media and trending news stories within the tech industry. The Business Channel includes the day?s news relevant to the business community such as mergers & acquisitions, finance and more.

?Gather has tremendous momentum in the demand media space, with millions of people flocking to our site to get perspective on the news stories that matter most to them?

Gather reaches 7 million unique visitors per month, growing 7x in the last 12 months. The site is a top 250 web company (via Quantcast ranking) with reach that exceeds that of many media outlets including CBS.com, WSJ.com and USAToday.com. Gather recently made significant upgrades to its social conversation platform that allow contributors (called Socialwriters?) to efficiently build large audiences around the content they share, resulting in the huge audience growth.

Gather Socialwriters start discussions in the community on hot topics and breaking news stories that people are talking about across the country, and are paid monthly ? hundreds, even thousands of dollars a month - based on the popularity of their posts. Based on the success of popular existing channels, such as Entertainment, Sports, Life and Style, Celebs and News, Gather is currently seeking writers for the launch of the new Business and Technology channels.

?Gather has tremendous momentum in the demand media space, with millions of people flocking to our site to get perspective on the news stories that matter most to them,? said Tom Gerace, CEO and Founder of Gather. ?We are continuing to build on the success of our established channels with an expansion into Business and Technology news, where Gather will provide a platform for discussion on a broad range of topics within those categories.?

Writers interested in applying for the Socialwrite program should visit http://www.socialwrite.gather.com.

Key Facts:

  • Gather announces the launch of Business and Technology news channels
  • Gather is hiring Socialwriters?, most of whom earn hundreds and even thousands of dollars a month
  • Gather?s U.S. audience reach now exceeds that of CBS.com, WSJ.com, and USAToday.com
  • Gather now ranks in the top 250 sites (on Quantcast) with over 7 million monthly unique visitors
  • Gather is the leading demand driven media company
  • Gather engages millions of people in conversations across diverse topics in a way traditional media cannot

Resources:

Gather Website (http://www.gather.com)

Gather Technology News (http://www.technology.gather.com)

Gather Business News (http://www.business.gather.com)

Tom Gerace on Twitter (http://www.twitter.com/tomgerace)

Gather on Twitter (http://www.twitter.com/gather_inc)

Gather Socialwrite (http://www.socialwrite.gather.com)

Gather News Consumption Survey

(http://mediafiles.gather.com/creative/news_report_2010.05.26-screen.pdf)

About Gather

Gather is the leading demand-driven media company. We create the secondary news cycle, where people gather around the day?s hottest stories. People want to talk about what?s happening and Gather?s original, hyper-current content offers many perspectives on trending topics. Gather is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Jim Manzi, Allen & Company, and The American Public Media Group. For more information, visit www.gather.com.

Contacts

Kel & Partners
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Meagan J. Ellis, 617-904-9393 x128
meagan@kelandpartners.com

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