IAB Launches First-Ever Tablet Task Force
Paves the Way for Advertising?s Role in Growing Consumer
Device
Marketplace
NEW YORK--(BUSINESS WIRE)--To
help create an infrastructure that would support a variety of rich
new advertising opportunities for the emerging technologies of
tablets
and e-readers, the Interactive Advertising Bureau (IAB)
today announced it has formed the Tablet Task Force, a group
comprised
of senior publishing and interactive industry executives. Tablets
and
e-readers are the latest electronic tools that enable the new era
of
interactive content experiences available to consumers anytime and
anywhere. The announcement was made at the IAB?s newly launched
symposium, IAB Innovation Days: Content Conquers All, a two-day
event
that melds together IAB?s interactive and marketing content
expertise
with Internet Week, the annual week-long series of events
spotlighting
New York City?s role as a leader in the digital and media
industries.
?The Tablet Task Force launches an important
conversation about what should happen to drive sustainable
advertising
growth for tablets and e-readers, and it taps into the combined
experience and expertise of respected industry leaders.?
?Since 1996, the IAB has played a critical role in the growth of
interactive advertising by developing standards and best practices
for
existing and emerging digital media platforms,? said Randall
Rothenberg,
President and CEO, IAB. ?The Tablet Task Force launches an
important
conversation about what should happen to drive sustainable
advertising
growth for tablets and e-readers, and it taps into the combined
experience and expertise of respected industry leaders.?
The preliminary objectives of the Tablet Task Force are to explore
and
define comprehensive best practices in the area, build an
infrastructure
for ongoing growth and provide guidance on the development of ad
standards that enhance the lush consumer experiences that these
devices
promise.
?The ad market is developing for tablets and e-readers as the
excitement
builds for those devices,? said Bob Carrigan, CEO, IDG
Communications
Inc., Co-Chair of the Tablet Task Force and a member of the
Executive
Committee of the IAB Board of Directors. ?Their growth will create
new
revenue for media companies, agencies and technology companies and
new
experiences for users.?
As part of its initial effort to provide context and information
on
these new platforms, the IAB's Tablet Task Force recommends the
recently
released ?tabvertising?iPad and other tablets: the advertising and
marketing opportunities,? a preliminary overview of the tablet and
e-reader consumer experience written by Jack Wallington, Head of
Industry Programmes, at the IAB UK.
For more information on the Tablet Taskforce, and to download
?tabvertising?iPad and other tablets: the advertising and
marketing
opportunities,? please go to www.iab.net/tabvertising
About the IAB:
The Interactive Advertising Bureau (IAB) is comprised of more than
460
leading media and technology companies who are responsible for
selling
86% of online advertising in the United States. On behalf of its
members, the IAB is dedicated to the growth of the interactive
advertising marketplace, of interactive?s share of total marketing
spend, and of its members? share of total marketing spend. The IAB
educates marketers, agencies, media companies and the wider
business
community about the value of interactive advertising. Working with
its
member companies, the IAB evaluates and recommends standards and
practices and fields critical research on interactive advertising.
Founded in 1996, the IAB is headquartered in New York City with a
Public
Policy office in Washington, D.C. For more information, please
visit www.iab.net.