Sadie Hawkins-Inspired Online Dating Site HerWay.com Launches
Today
Women?s Intuition Rules on New Site That Gives Singles a Better
Match
SAN DIEGO--(BUSINESS WIRE)--HerWay.com,
the first dating site where women take the lead, today announced
their
official public launch. Unlike other dating sites, HerWay takes
the
?Sadie Hawkins? approach to online dating, placing women in charge
of
initiating the connection. By keeping female profiles completely
hidden
until she?s ready to connect, HerWay provides women unprecedented
privacy and discretion as they search for Mr. Right.
?For the 40 million singles currently dating online, the
process can be
frustrating at best?
According to HerWay, it is at least five times more likely that
online
daters will successfully connect when a woman initiates contact.
By
letting women make the initial connection with their potential
suitors,
HerWay creates an environment where women?s intuition rules and
connections therefore have a much better chance of turning into
love.
This concept is mutually beneficial as it also relieves men of the
pressure of having to compete for a woman?s attention, allowing
them to
sit back and let the ladies come to them.
?For the 40 million singles currently dating online, the process
can be
frustrating at best,? said Chris Dunn, CEO of Herway.com. ?On
other
sites like Match.com, women are inundated with unsolicited
messages from
men competing for their attention, which makes them stop checking
their
messages and, in turn, frustrates the men because of the lack of
responses. This dating environment overwhelms both sexes to the
point
that many simply give up on online dating. These issues are
exactly what
HerWay aims to solve.?
Here?s how it works:
The HerWay registration process takes less than a minute as users
build
full profiles and post pictures of themselves. Once their profile
is
built, female users can search the entire database of male
profiles on
the site and are encouraged to send free invitations to connect
with men
they find appealing. A woman?s profile is only revealed to the man
of
her choosing after she has shown interest in him with a connection
invitation. Once the connection is established, the male user can
view,
flirt and message his match; and for traditionalists, set up their
first
date.
In addition, male users are offered numerous features aimed at
making
them better daters and more appealing to women. These features
include
detailed profile performance reports that illustrate how their
profile
success rates stack up as compared to other men on the site.
About HerWay.com
HerWay.com is the first online dating site where women take the
lead.
Similar to Sadie Hawkins, HerWay's innovative approach to dating
ensures
women control the action by allowing them to browse profiles
anonymously, while men are restricted from searching altogether.
Founded
in 2010, the HerWay concept provides men and women a dating
solution
that gives women unprecedented privacy and discretion as they use
their
intuition to search for Mr. Right. For more information please
visit www.herway.com.
Rachel Mock, 310-689-7589
rachel.mock@atomicpr.comRead more