Spreadtrum and MET Establish a Strategic
Partnership to Introduce 'I Love MiC' Music Phone Solutions
SHANGHAI/PRNewswire-Asia-FirstCall/ -- Spreadtrum
Communications, Inc. (Nasdaq: SPRD; "Spreadtrum" or the "Company"), one
of China's leading wireless baseband chipset providers and Shanghai
Mobile Embedded Technology Co., Ltd. ("MET"), one of China's leading
mobile value-added software and service platform providers, today
jointly announced the establishment of a strategic partnership and
issued "I Love MiC" music phone solution. The solution is based on
Spreadtrum's Mocor(R) platform, which is integrated into MET's latest
music player with karaoke function. It opens up a new path for mobile
users as the cell phone market becomes increasingly saturated with
little differentiation in terms of features. With the introduction of
the karaoke solution, consumers can use mobile phones to sing along with
their favorite songs other then just a tool for communications with
basic music playing functionality. The solution offers mobile users the
wonderful experience of karaoke.
The "I Love MiC" music phone solution will provide seamless and
uniform playback on the mixture of MP3 audio with MIC input. The
solution incorporates KTV intelligent song-picking system, offers
pictures and ringtones integration, allows free download of songs,
provides MV and lyrics synchronous display, and other rich experience
features. The "I Love MiC" solution will be continuously upgraded in the
future to meet the changing market demands.
"We are very pleased to have established a strategic cooperative
partnership with MET," Spreadtrum's President and CEO, Dr. Leo Li
remarked, "the 'I Love MiC' music phone solution is based on our
Mocor(R) platform, which has demonstrated the uniqueness of its
capability and at the same time satisfied the pursuit of our customers
in differentiating their mobile phone solutions. Based on this
partnership, we changed the meaning of a basic music mobile phone from a
pure play back to an interactive tool that enables mobile users to sing
along with their favorite songs through the karaoke function. In the
future, Spreadtrum and MET will continue to cooperate to develop
additional functionalities that will further enrich mobile user
experience."
Mr. Jing Yan, CEO of MET, said: "Today, together with our strategic
partner Spreadtrum, we jointly announced the new music phone solution -
'I Love MiC', which allows Spreadtrum's customers to enjoy karaoke
function at anytime, and anywhere. With the spirit of added services to
Spreadtrum's customers, MET will continue to cooperate with Spreadtrum
to further enrich mobile user experience through our competitive
advantage."
About Spreadtrum Communications:
Spreadtrum Communications, Inc. (Nasdaq: SPRD; "Spreadtrum") is a
fabless semiconductor company that develops baseband and RF processor
solutions for the wireless communications market. Spreadtrum combines
its semiconductor design expertise with its software development
capabilities to deliver highly-integrated baseband processors with
multimedia functionality and power management. Spreadtrum has developed
its solutions based on an open development platform, enabling its
customers to develop customized wireless products that are feature-rich
to meet their cost and time-to-market requirements.
For more information, please visit: http://www.spreadtrum.com/
About Shanghai Mobile Embedded Technology Co., Ltd.:
Shanghai Mobile Embedded Technology Co., Ltd. (MET) is one of
earliest corporations specialized in mobile value-added service in China
which was founded in 2002. MET persists in technology and business
model innovation. MET has successfully developed a number of core patent
technologies filling the domestic and overseas blank, and developed the
first Merig(TM) virtual machine with independent intellectual property
in China.
MET provides software platform and services to over 700 IDHs and OEMs
and ODMs; technical support and services to over 100 mobile software
development companies and high experienced mobile software and services
to more than 150 million users all over the world. Currently MET
introduce international capital to strive to become a world first class
mobile value-added software and services platform.
For more information, please visit: http://www.me-tech.com.cn/
Spreadtrum Safe Harbor Statements:
This press release contains "forward-looking statements" within the
meaning of the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. Such forward-looking statements include,
without limitation, statements regarding the effectiveness of the "I
Love MiC" music phone solution in opening up a new path for mobile users
and offering the wonderful experience of Karaoke, the ability of the
continuously upgraded "I Love MiC" music phone solution in meeting the
changing market demands, the uniqueness of the "I Love MiC" music phone
solution and its ability in satisfying the pursuit of the Company's
customers in differentiating their mobile phone solutions, and the
future continuous cooperation between the Company and MET aiming at
further enriching mobile user experience. The Company uses words like
"believe," "anticipate," "intend," "estimate," "expect," "project" and
similar expressions to identify forward-looking statements, although not
all forward-looking statements contain these words. These statements
are forward-looking in nature and involve risks and uncertainties that
may cause actual market trends and the Company's actual results to
differ materially from those expressed or implied in these
forward-looking statements for a variety of reasons. Potential risks
and uncertainties include, but are not limited to, continuing
competitive pressure in the semiconductor industry and the effect of
such pressure on prices; unpredictable changes in technology and
consumer demand for mobile phones; market acceptance of the "I Love
MiC" music phone solution; the state of and any change in the strategic
partnership between the Company and MET; the state of and any change in
the Company's relationship with its major customers; and changes in
political, economic, legal and social conditions in China. For
additional discussion of these risks and uncertainties and other
factors, please consider the information contained in the Company's
filings with the U.S. Securities and Exchange Commission (the "SEC") and
the annual report on Form 20-F filed on May 7, 2010, especially the
sections under "Risk Factors" and such other documents that the Company
may file with the SEC from time to time, including on Form 6-K. The
Company assumes no obligation to update any forward-looking statements,
which apply only as of the date of this press release, and does not
intend to update any forward-looking statement whether as a result of
new information, future events or otherwise except as required by law.
Source: Spreadtrum Communications, Inc.
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