TMC Launches Social CRM Expo
New Event Collocated with ITEXPO in Los Angeles Focuses on
Integrating Social Media Technologies with Traditional Call Center
Capabilities for Improved Sales, Customer Service
NORWALK, Conn.--(BUSINESS
WIRE)--TMC today announced the launch of Social
CRM Expo, taking place October 4-6, 2010, collocated with
their ITEXPO
in Los Angeles, California. Social CRM, or customer relationship
management, describes the evolution of sales and customer service
in the
new world of blogs, Facebook, Twitter and other services.
?Using social media companies can not only measure and
monitor their
customer satisfaction in real-time, they can actively participate
in the
dialog happening every day which shapes their brand perceptions
and
ultimately sales and satisfaction levels in the market?
Social CRM Expo is designed to help enterprises, outsourced
teleservices
firms, in-house contact centers, and service providers
successfully
incorporate social media applications into their organizations.
Attendees will also learn how the social media channel helps
traditional
contact centers, help desks, customer service centers and
marketing
departments obtain a wider range of customer feedback, and improve
their
communications with customers.
?Social media has created a vital channel for companies to engage
with
customers, by creating new opportunities to listen, track and
follow all
of the positive and negative comments that buyers say about their
company and their products? said Rich Tehrani, CEO and group
editor-in-chief of TMC. ?We?ve designed a new event at ITEXPO that
digs
deeply into the opportunities, technology issues and training
requirements which will help companies get the most out of social
media.?
?Using social media companies can not only measure and monitor
their
customer satisfaction in real-time, they can actively participate
in the
dialog happening every day which shapes their brand perceptions
and
ultimately sales and satisfaction levels in the market,? added
Tehrani.
Sessions
at Social CRM Expo detail how online customer care teams are
using
Twitter and other forms of social media to get customers help
anytime,
anywhere, via any device. Other sessions identify the risks
associated
with empowering employees to communicate openly, in written form.
Experienced speakers will cover the best practices for responding
quickly and effectively, with protocols and statements that
accurately
reflect the organizations? branding, policies and positions.
TMC editors who built the conference sessions for Social CRM Expo
carefully selected speakers who can present strategies for
integrating
social media with traditional call center technologies.
Attendees can evaluate monitoring and tracking
practices
that connect comments, issues, complaints and suggestions, in a
manner
that helps companies make sense of what is being said. They will
discover methods for mining data from social channels that can be
used
to create dynamic customer profiles.
Additional topics covered at the Expo include:
-
Why The Social Channel?
-
Social Channel Applications
-
Social Challenges
-
Integrating Social With Other Channels
-
Enabling At-Home Agents
-
Automating Customer Interactions
-
IP Contact Centers Done Right!
-
Hosted Contact Center Solutions -- Delivering Unified
Communications
-
Virtualizing Your Contact Center
-
The Work at Home Model for Customer Contacts: Strategies and
Best
Practices
Attendance at Social CRM Expo provides access to the most
innovative
exhibitors, products and services. It offers an ideal,
face-to-face
networking opportunity with hundreds of like-minded attendees who
face
similar challenges, and seek the same solutions.
Exhibiting, advertising and branding opportunities are still
available,
and interested parties should contact Joe Fabiano.
Registration
for Social CRM Expo is now open. Members of the media can reserve
media
credentials by contacting Todd Keefe at For Immediate Release PR.
About TMC:
Technology Marketing Corporation (TMC) is a global, integrated
media
company helping clients build communities in print, in person and
online. TMC publishes Customer
Interaction Solutions, INTERNET
TELEPHONY, Unified
Communications, and NGN
magazines. TMCnet, TMC's Web site, is the leading source of news
and
articles for the communications and technology industries. TMCnet
is
read by two million unique visitors each month on average
worldwide,
according to Webtrends. TMCnet has ranked within the top
3,500 in Quantcast's Top U.S. sites, placing TMCnet in the
nation?s
top .03% most visited Web sites. In addition, TMC produces ITEXPO,
Social
CRM Expo; 4GWE
Conference and M2M
Evolution (in conjunction with Crossfire Media); Digium|Asterisk
World (in conjunction with Digium); and Smart
Grid Summit (in conjunction with Intelligent Communication
Partners). TMC serves other communications market segments with
the Cloud
Communications Summit (in conjunction with Light and
Electric); CVx
ChannelVision Expo (in conjunction with Beka Publishing); and MSPWorld?
(in conjunction with the MSP Alliance).
TMC also serves technology professionals with industry-specific
Web
sites: InfoTech
Spotlight, 4GWE,
M2M Evolution, Smart-Grid.TMCnet.com,
Smart
Products Ecosystem, Robotics.TMCnet.com,
Cable.TMCnet.com,
Satellite
Spotlight, Green.TMCnet.com,
Healthcare.TMCnet.com,
and Education.TMCnet.com.
TMC Contact
For
Immediate Release PR
Todd Keefe, 617-262-1968 x 101
Todd@firpr.comRead more