YANGAROO Begins Commercial Delivery of Music Videos to U.S.
Broadcasters
10 New Record Labels, Promoters, and Production Houses
Sign
Up Since First Delivery
TORONTO--(BUSINESS WIRE)--YANGAROO
Inc. (TSX-V: YOO, OTC: YOOIF), the industry?s leading
secure digital media distribution company, today announced that it
has
successfully completed the first commercial delivery of a
broadcast
quality music video to MTV Networks and other destinations on May
27th
via its Digital Media Distribution System (DMDS). The music video
for
the song ?21@12? by the band Hot Hot Heat was uploaded into
DMDS
at DVS, a video production and duplication company in Los Angeles.
The
music video was then transferred via DMDS to Video Static
Promotions in
New York where it was reviewed and then delivered to music video
broadcasters via DMDS, saving all parties considerable time,
effort, and
money. The process was also environmentally friendly, with no
tapes,
packaging, or jet fuel wasted in the process.
?The response from the industry has been terrific with
new signings
every day. I expect that DMDS will rapidly become the standard
method
for delivering music videos throughout the U.S. and
internationally.?
Traditionally, this process would have taken up to a week to
complete at
a cost of hundreds of dollars; with DMDS it was completed in
minutes at
a fraction of the cost. Ten new record labels, video promoters,
and
production houses have signed up since this first delivery.
YANGAROO?S
team is currently in discussions with all major and many
independent
label groups to use DMDS to deliver their music videos to MTV
Networks
and many other music video broadcasters in the U.S. and Canada.
?This was a remarkably simple and efficient process,? said Steven J
Gottlieb, Owner, Video Static. ?No more waiting for expensive tape
dubs,
and couriers. Using DMDS saved the two most important elements for
me...time and money!?
?The idea of sending the video digitally excites me - We are
honoured!?
said Steve Bays of Hot Hot Heat. ?I do like the idea that
it can
be distributed to people almost instantly after being edited.
That's the
way it should be! Minimizing the time from 'idea' to
'distribution'
inspires me greatly."
?This first billable delivery of a music video is the culmination
of
years of leading-edge technology development and work with the
television broadcast and recording industries,? said Josh Zieman,
YANGAROO?S New York based Senior Vice President, Business
Development.
?The response from the industry has been terrific with new
signings
every day. I expect that DMDS will rapidly become the standard
method
for delivering music videos throughout the U.S. and
internationally.?
In further news, the company reported that it had revised the
exercise
price for the option grant previously announced on May 6, 2010 for
300,000 options to $0.10 from $0.09.
About Video Static:
Video Static is a music video promotion and consulting company
headed by
industry veteran Steven J. Gottlieb. Video Static has formulated
and
executed multi-platform music video promotion campaigns for a wide
array
of major and indie label artists of all genres. The company also
provides consulting services for both music video production and
programming, in addition to operating the videostatic.com
blog, recognized as the go-to industry source for all music video
news
and reviews.
About YANGAROO:
YANGAROO's patented Digital Media Distribution System (DMDS) is a
leading secure B2B digital delivery solution for the music and
advertising industries. DMDS is a Web-based delivery system that
pioneers secure digital file distribution by incorporating
biometrics,
high-value encryption and watermarking. DMDS replaces the physical
distribution of audio and video content for music, music videos,
and
advertising to television, radio, media, retailers, award shows
and
other authorized recipients with more accountable, effective, and
far
less costly digital delivery of broadcast quality media via the
Internet.
Named one of Canada?s Top 100 Tech Companies for 2009 by Canadian
Business, YANGAROO has offices in Toronto, New York, Los
Angeles,
and London, U.K. YANGAROO trades on the TSX Venture Exchange
(TSX-V)
under the symbol YOO and in the U.S. under OTCBB:YOOIF. For
further
information, please contact John Heaven at 905-763-3553 or visit www.yangaroo.com.
The statements contained in this release that are not purely
historical are forward-looking statements and are subject to risks
and
uncertainties that could cause such statements to differ
materially from
actual future events or results. Such forward-looking statements
are
made pursuant to the safe harbor provisions of the Private
Securities
Litigation Reform Act of 1995. The TSX Venture Exchange does not
accept
responsibility for the adequacy or accuracy of this release.