CyberAlert Launches Blog on Media Monitoring and Measurement
STRATFORD, Conn.--(BUSINESS
WIRE)--CyberAlert, Inc., the worldwide media monitoring company for
news and
social media, has launched its corporate blog this week. The blog
focuses on media monitoring and measurement along with
intersecting
topics such as social media, media relations, marketing and market
intelligence.
?We chose that topic because we couldn?t find an adequate
definition or
description of media monitoring anywhere else, even in Wikipedia
where
the write-up for 'media monitoring service' is, well, dreadful?
The Company has implemented the new CyberAlert blog to share
worthwhile
ideas, insights and best practices with CyberAlert clients and all
PR
and marketing professionals.
The first blog post, written by Bill Comcowich, President and CEO,
is a
1,600+ word article entitled: Media
Monitoring: What
It Is. How
It Evolved. How
It?s Done Now. The article includes a new formal definition of
media
monitoring, a short history of media monitoring and a description
of
best practices used today by media monitoring services to monitor
both
news and social media online.
?We chose that topic because we couldn?t find an adequate
definition or
description of media monitoring anywhere else, even in Wikipedia
where
the write-up for 'media monitoring service' is, well, dreadful,?
Mr.
Comcowich stated. He expressed the hope that the recently released
blog
post would contribute to the fundamental understanding of press
clipping, news monitoring, broadcast monitoring, and social media
monitoring. The article can be used as a tool by PR professionals
to
educate clients and/or executives on cost-efficient methodologies
of
monitoring news and social media.
Like most blogs, the new CyberAlert blog enables and encourages
comments
from readers. CyberAlert also expects to publish articles by guest
bloggers.
All posts to the CyberAlert blog may be republished in whole or in
part
with proper attribution.
About CyberAlert:
CyberAlert, Inc. (www.cyberalert.com)
of Stratford, CT is a worldwide media monitoring service that
monitors
both news and social media. Each day, the Company monitors 50,000+
online news sources (newspapers, magazines, trade journals,
syndication
services, TV stations, Internet-based news services) in 75+
languages in
189 countries. It also monitors the closed caption text of TV
network
news and news programs on local TV stations. In social media, it
monitors 50+ million blogs, 100,000 message
boards/forums/complaint
sites, 200+ video sharing sites and Twitter tweets. CyberAlert
offers a
14-day no-risk free
media monitoring trial of all its services.
CyberAlert, Inc.
William J. Comcowich, 800-461-7353 ext. 101
Kristin
O'Connor, 800-461-7353 ext. 106
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