HootSuite Joins the Constant Contact Partner Program as a
Co-Marketing Partner
Partnership Increases Reach of Two Industry Leaders; Extends
Marketing and Social Media Tools to Meet Broad Customer Needs
WALTHAM, Mass. & VANCOUVER, British Columbia--(BUSINESS WIRE)--Constant
Contact®, Inc. (Nasdaq: CTCT) today announced that HootSuite®
has joined the Constant
Contact Partner Program as a Co-Marketing Partner. By partnering
with a leader in social media, Constant Contact is again demonstrating
its commitment to offer its customers the best social media marketing
tools and resources available today whether through acquisition,
in-house development, or strategic partnership. As part of the Constant
Contact Partner Program, HootSuite will benefit from exposure to
Constant Contact?s diverse customer base of more than 350,000 small
businesses and nonprofit organizations. HootSuite's customers will also
be able to leverage the proven email
marketing, social media marketing, event marketing, and online
survey tools Constant Contact offers.
?We look forward to working with Constant Contact as a co-marketing
partner to provide more methods for HootSuite customers to spread
messages and grow audiences. With Constant Contact?s stellar reputation
and vast experience, we?re very pleased to add this powerful partner to
our team.?
Highlights:
For Constant Contact:
-
This partnership comes quickly on the heels of the Constant Contact
acquisition of social media aggregator NutshellMail.
-
Constant Contact will benefit from exposure to HootSuite?s user base
and the ability to extend HootSuite?s expertise and innovative social
media product to its own customers.
For HootSuite:
-
This agreement provides HootSuite with a marketing channel to Constant
Contact?s more than 350,000 small business and nonprofit customers.
-
A co-branded landing page will create a custom gateway to Constant
Contact?s services for HootSuite?s rapidly growing client base.
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HootSuite customers will have access Constant Contact?s archive of
tools, expertise, and educational programs through a partner extranet.
-
HootSuite will share revenue and can utilize Constant Contact?s online
reporting tools and emailing services.
For both companies:
-
Constant Contact and HootSuite will participate in joint marketing
campaigns to educate and raise awareness and referrals amongst their
respective customer bases.
-
Users will reap the benefits of the industry-leading expertise and
innovative, user-friendly services offered by both companies.
-
Through joint awareness campaigns, Constant Contact and HootSuite will
share valuable education with their respective users about the
benefits of an integrated online marketing and social media strategy.
Supporting Quotes:
Steve Johnson, vice president, Channel Partners, Constant Contact:
?HootSuite offers an additional means of developing deeper
relationships and increased opportunity to communicate with customers,
prospects, and members of any organization. HootSuite quickly became a
recognized leader in the social media market due to its innovation,
high-quality service, and ease of use. By partnering with this exciting
company, we continue to enhance the online marketing and social media
marketing tools we offer our small business customers.?
Ryan Holmes, CEO, HootSuite
?We look forward to working with Constant Contact as a co-marketing
partner to provide more methods for HootSuite customers to spread
messages and grow audiences. With Constant Contact?s stellar reputation
and vast experience, we?re very pleased to add this powerful partner to
our team.?
Additional Resources:
Links:
About HootSuite
HootSuite helps organizations use the social web to launch marketing
campaigns, identify and grow their audience, and distribute targeted
messages across multiple channels. Using HootSuite?s unique social media
dashboard, teams can collaboratively schedule updates to Twitter,
Facebook, LinkedIn, WordPress, and other social networks via web,
desktop, or mobile platforms, plus track campaign results and industry
trends to rapidly adjust tactics.
Launched in December 2008 by Invoke Media, HootSuite?s rapidly growing
user base includes governments, artists and organizations like the White
House, Martha Stewart Media, SXSW, and Zappos. Accolades include awards
from Mashable?s Open Web, Canadian New Media, and Shorty Awards.
About Constant Contact, Inc.
Constant Contact's email marketing, event marketing, social media
marketing, and online survey tools help small organizations grow their
businesses by building stronger customer relationships. More than
350,000 small businesses, nonprofits, and member associations worldwide
rely on Constant Contact's easy-to use, affordable online tools to
create and deliver personalized, professional communications that engage
casual customers, members, prospects, and passionate customers wherever
they congregate online -- from their email inboxes to their social
networks. All Constant Contact products come with unmatched education,
training and personal coaching services, and award-winning technical
support. Founded in 1995, Constant Contact is a publicly traded company
(Nasdaq: CTCT) with offices in Waltham, Mass.; Loveland, Colo.; and
Delray, Fla.; and a Silicon Valley office scheduled to open in 2010.
Learn more at www.ConstantContact.com
or call 781-472-8100.
Constant Contact and the Constant Contact Logo are registered
trademarks of Constant Contact, Inc. All Constant Contact product names
and other brand names mentioned herein are trademarks or registered
trademarks of Constant Contact, Inc. All other company and product names
may be trademarks or service marks of their respective owners.
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meaning of the "safe harbor" provisions of the Private Securities
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