Mobile Technology Company Movitas Raises $3
Million for Travel Industry Focus
Success with Hospitality Businesses Leads to Investment and Deeper
Mobile Solutions Development
PHILADELPHIA/PRNewswire/ -- In a new round of financing
from a group of private investors, Movitas raised $3 million based on
the company's success with hotels, resorts, conferences and travel
destinations. Movitas will use the investment to deepen the capabilities
of its mobile platform to generate new sources of revenue for the
travel, tourism and meetings industries.
The new funding comes a little more than six months after a strategic
acquisition in December 2009. In the interim, Movitas has acquired a
significant number of new clients from the lodging industry, including
Choice Hotels International, Ocean Properties and Kohler Resorts; the
destinations industry, including Poconos CVB and Atlantic City CVB; the
meetings industry, including Travelcom, DMAI and HSMAI; and resorts and
destinations operators in the US, Mexico and Caribbean through
relationships with MMG Worldwide, Amstar DMC, and AMResorts.
Today, the company's platform provides hospitality-focused mobile
solutions; an integrated suite of publishing, marketing, messaging and
advertising applications for delivering new revenue sources. The
platform focuses on the revenue opportunities of real-time communication
between travel businesses and consumers before, during, and after their
stay.
With this investment the company plans to launch unique end-user
features into the market to increase the revenue potential of its
customers' mobile deployments in the multi-billion dollar online travel
marketing space. The features will enable Movitas customers to earn
additional revenue from on-site marketing, advertising, cross-selling
and upgrading.
"Every hospitality business is aware that modern mobile phones
represent a new paradigm in marketing and in customer relationship
management," said Keith Forshew, CEO of the Philadelphia-area company.
"We have proven that on-site, in-destination mobile solutions deliver a
new set of revenue generation capabilities, in addition to enhancing
access to existing revenue streams."
While there are other mobile technology companies in the hospitality
space, most commonly ones that seek to replace existing booking channels
or to enhance guest services with a native iPhone app, Movitas offers,
according to Forshew, "the first cross-device, software-as-a-service
mobile platform that is focused on generating new revenue for its
customers." The platform continues to develop in this direction with the
recent introduction of "enhanced mobile advertising, commerce and
cross-selling functions, fueled by integrated end-user applications that
range from fun to indispensable for guests."
For more information, please visit www.Movitas.com or to receive
examples of live mobile clients, text 'sendme clients' to 77950.
Contact:
Jon Cooper
215.645.2667
jcooper@movitas.com
Source: Movitas
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