Smartphones Heralding New Era of Smart
Shopping
LONDON/PRNewswire/ -- Three years after the launch
of the first iPhone, the advent of "mobile
connectivity" is profoundly shaking up the way consumers shop, according
to
new research from PriceGrabber.co.uk(R). Not just online, but in stores
too,
as a growing army of 'smart shoppers' are arriving in stores equipped
with
Internet enabled Smartphones.
Whilst these devices might be small, they still have the capacity
to
spend big - with the research finding that 20 percent of shoppers who
makes
purchases from their mobiles have spent more than GBP100 on mobile phone
shopping spree in the last three months.
Of the 908 online shoppers that were asked about their mobile
shopping
habits, 66 percent owned a Smartphone or another Web-enabled phone. Of
the
consumers who shop from their mobile, nearly half (48 percent) claim
that the
convenience of having the Internet with them wherever they go is their
number
one reason for smart shopping.
PriceGrabber.co.uk's research found that of the consumers that
own a
Web-enabled mobile phone...
- 24 percent compare or check prices from their mobile phone
- 22 percent research product details and specifications from their
Mobile phone
- 16 percent purchase online from their mobile phone
- 9 percent check product availability
- 5 percent access online discount vouchers
When it comes to most popular mobile purchases, research revealed
that of
the consumers who purchase online from their mobile phone...
- 59 percent purchase digital content for mobiles (ringtones, Apps and
music/video clips)
- 52 percent purchase consumer electronics, such as GPS, MP3
players and digital cameras
- 45 percent purchase computers, laptops and peripherals
- 45 percent purchase books
- 33 percent purchase clothing
"Smart shopping is one of the most exciting developments in
retail - as
it enables customers to literally take the Internet into the store with
them," commented Justin Sedgmond, business director at
PriceGrabber.co.uk.
"Shoppers now use multiple channels to engage with retailers. The
winning
retailers will be those that have put themselves in a position to
respond
appropriately to consumers on every platform they wish to engage."
Source: PriceGrabber.co.uk
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