Telnic Hires Former Yell.com Head of Marketing
Ian Bowen-Morris as Chief Marketing Officer
LONDON/PRNewswire/ -- Telnic Limited
(http://telnic.tel), the Registry Operator for
the communications-focused .tel top level domain (TLD), today announced
that
it has hired former Yell.com Head of Marketing Ian Bowen-Morris as Chief
Marketing Officer.
"We're delighted that Ian has joined Telnic at the stage when
the benefits and services that a .tel can deliver to individual
professionals
and small businesses are really coming into their own," said Khashayar
Mahdavi, CEO at Telnic Limited. "Ian's experience of and participation
in the
directory services industry will help Telnic strengthen its relationship
with
this important emerging channel."
"With the challenges being faced by classified directories,
the speed of change that new social and local search offerings are
delivering
and the acceleration of the mobile internet, .tel represents an
excellent
opportunity for directory service providers to augment their existing
customer value propositions," said Ian Bowen-Morris. "The integration of
.tel
can be used to boost customer acquisition and retention, as well as
expanding
reach to generate more contact opportunities and sales leads for
customers.
I'm looking forward to the opportunity to increase the adoption and
usage of
.tel with new and engaged organisations and for them to realise the real
business benefit that this simple yet powerful solution brings to the
market."
Ian is the former Head of Marketing and Senior Vice President
of Yell.com, Yell's flagship UK new media division, a position he held
from
August 2000 to October 2008. He led the commercial marketing team and
was
responsible for the development of Yell.com's advertiser propositions
and
usage growth. Since October 2008, Ian has been the Managing Director of
Bowen-Morris Limited, consulting to investors, directory publishers
seeking
accelerated new media growth and local search businesses, such as
TouchLocal.com. Ian has been a Committee member of the European
Association
of Directory Publishers (EADP) since 2001.
Ian holds an MBA from Henley Business School, a CIM Marketing
Diploma and studied Business and Finance at the University of Glamorgan
in
Wales.
About Telnic Limited - see http://about.telnic.tel
Source: Telnic Limited
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