iVdopia Launches V5: The First HTML5 Video Advertising Platform to
Provide a Unified Ad Experience Across Mobile Devices
Advertisers Can Now Engage Users with a Single Video Ad Experience
That Would Play Across the Fragmented Mobile Device Market
SAN JOSE, Calif.--(BUSINESS WIRE)--iVdopia (www.ivdopia.com),
the largest video and rich media mobile advertising network, today
announced the launch of V5, the first HTML5 video platform with the
ability to provide an unified video ad experience across all devices and
Smartphones, including the iPhone, iPod Touch, iPad or the Android.
?With the launch of V5, we have
extended video advertising to every screen to take advantage of the
rapidly growing audience numbers on non-Flash devices.?
Up until now, advertisers and agencies were required to develop multiple
versions and formats of video ad campaigns in order to support
viewership on Flash and non-Flash devices - an inefficient and
time-consuming process that plagued the industry. With the V5 solution,
iVdopia provides a powerful and easy-to-use platform that eliminates
this laborious process, empowering advertisers and agencies to deliver a
single video ad experience that can be served across any device,
regardless of it being supported by Flash or not. A ?create once, run
anywhere? tool, the V5 enables advertisers to overcome the operating
system restrictions within the fragmented mobile device market and
deliver the most compelling form of video advertising to the rapidly
growing number of users across Smartphones.
Moreover, the V5 platform enables media companies, content owners and
distributors to deliver ad-supported video content across non-Flash
devices like the iPad, iPhone and iPod Touch.
?We?re very excited to introduce this advertising solution to our
customers. At iVdopia, we quickly gauged that media companies required
monetization strategies that pervaded through multiple platforms and
utilized multiple ad formats in order to be successful. On the other
hand, brand advertisers demanded real-time, interactive video
experiences that were not limited by Flash plug-ins and that played
singularly across multiple Smartphone devices,? said Chhavi Upadhyay,
Chief Operating Officer, iVdopia. ?With the launch of V5, we have
extended video advertising to every screen to take advantage of the
rapidly growing audience numbers on non-Flash devices.?
Supporting multiple user engaging features for brand advertisers, the V5
platform will incorporate the HTML5 ad creation capabilities of the
Future5 ? iVdopia?s ad authoring tool ? and launch innovative video ad
units in partnership with leading advertisers and agencies.
Saurabh Bhatia, Chief Business Officer, iVdopia, said, ?We?re
offering a suite of solutions for advertisers with the V5. Besides
offering video as the most user-engaging ad unit to ever take over
screens, the V5 is an OS agnostic solution - which is advantageous to
advertisers who don?t want to be restricted to just one OS for serving
such dynamic video ads! In addition, V5 powered ads are capable of all
the unique video and audio effects found in HTML5, without relying on
Flash. This is a first-of-its-kind platform that no one?s offered
before, and we?re receiving tremendous interest from advertisers and
media companies alike to be the exclusive launch partner for V5.?
V5 is iVdopia?s latest entry into the mobile advertising market, an
estimated $3.8 billion industry. In March 2009, iVdopia introduced the
first mobile ads that let users stay within the application, more than a
year before the iAd was scheduled to make that feature available.
iVdopia also introduced the first social media ads for mobile with
Talk2Me; the first HD advertisements on the iPad; and the Viper Ads,
which delivered a new level of user engagement. Most recently, the
company introduced Future5, the first HTML5 ad-authoring solution
available for the iPhone and iPad.
About iVdopia
iVdopia is the largest video and rich media mobile advertising network,
pioneering rich media and video advertising on smart phones, including
Pre-App video and social networking options on smart mobile devices, and
high-definition video ads for the iPad. iVdopia's brand-centric mobile
advertising network and platform is used by top developers and brands
such as Coca-Cola, Universal Studios, Warner Brothers and Miller Lite to
deliver premium advertising campaigns.
The holding company Vdopia Inc. is the fastest growing, venture-funded
advertising technology company focused exclusively on premium audiences
in the world. The privately held, venture-backed company is
headquartered in Silicon Valley and has offices in San Jose and Los
Angeles, Calif., New York, N.Y., Chicago, Ill., and Gurgaon and Mumbai,
India.
Media Ink.
Mark Bonacorso, 520-825-0217
Cell: 650-773-7608
markb@mediaink.bizor
iVdopia
Nisha
Menezes, 650-283-5707
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